The mission of the Forum, sponsored by ClearSaleing and Search Marketing Now, is to define attribution management practices and methodologies.
Columbus, OH (PRWEB) October 22, 2008 – With the Kickoff Webcast for the Attribution Management Forum rapidly approaching, ClearSaleing has announced the Forum will have many influential names from the Internet marketing community in attendance. The goal of the Attribution Management Forum is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad’s value.
ClearSaleing has announced that, among other influencers who will be in attendance, the Attribution Management Forum Kickoff Webcast will feature many of the most influential authors in the online advertising industry, including: David Rodnitzky, Vice President of Strategy for PPCAdBuying in San Francisco; Kevin Ryan, CEO of strategic consulting firm Motivity Marketing and chairman of the Search Engine Strategies Advisory Board; and David Szetela, founder and CEO of Clix Marketing.
“We are extremely pleased with the turnout thus far,” said Adam Goldberg, ClearSaleing’s co-founder and Chief Innovation Officer. “We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate.”
Besides the list of influential writers in the industry, the Forum has also attracted several major online advertisers, including American Greetings, General Motors, and Nationwide Insurance. There are also several interactive agencies who will be in attendance, including Rosetta (formerly Brulant) and The Booyah Agency.
“Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum’s unique presentation style,” Goldberg continued. “We will make use of interactive polling questions to generate a ‘town hall’ style debate, ensuring that every angle of attribution management is covered.”
The Attribution Management Kickoff Webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the Forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum.
About ClearSaleing
ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.