Kickoff Webcast for Attribution Management Forum: ClearSaleing Teams With Search Marketing Now

Forum hopes to connect with leading online advertising companies to help collectively define the best attribution valuation practices and methodologies.

We are very excited to have ClearSaleing sponsor a webcast on Attribution Management This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. Now that we have a robust advertising analytics platform in place that allows us to do cross-media profit tracking and identify and assemble all participating ads that contributed to a sale or conversion, the remaining challenge is to properly assign the value of the sale or conversion across the team of ads that contributed to it I am very excited to participate in the Attribution Management Forum. I look forward to sharing some of our insights on attribution management and learning what other leading online advertisers are doing in this critical area

Columbus, OH (PRWEB) October 9, 2008 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that, together with Search Marketing Now, they are co-hosting an initial webcast of the Attribution Management Forum, on Tuesday, October 28 at 1:00 p.m. EDT.

“We are very excited to have ClearSaleing sponsor a webcast on Attribution Management,” said Claire Schoen, Director of Search Marketing Now. “This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.”

The Attribution Management Forum has been created to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers – how to properly assign value across the team of ads that contributed to a sale or conversion. The following topics will be addressed at The Attribution Management Forum Webcast:

• Description of the tracking technology required to determine the actual team of ads and their sequence that lead to the conversion (the Purchase Path
  
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