AMF 1 Videos

The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution

Posted December 16th, 2008 under AMF 1, Videos with No Comments

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution.

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Total Economic Impact: Attribution Webinar


Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.

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Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
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In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.

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