**Disclaimer- in order to do our analysis we broke the audience down into 2 buckets: Bucket 1 is based on skill level and use of AM today. The 2nd bucket is based on the type of business they work for: B2B, B2C, or agencies. In the observations, analyses, and questions you see below, we have taken the liberty to share what we think are the most interesting data points.
POLL 2:
The only group where the majority believed you should avoid crediting a branded term at the end of a Purchase Path are those who indicated that they are doing AM and that it is working well. Although, there were at least 37% in every other group that felt that same way.
At ClearSaleing, we are firm believers that branded terms at the end of a path don