In this Purchase Path, a consumer does a search for flowers and clicks on the Pro Flowers sponsored link. Later, they are exposed to 2 banners. However this time when they are exposed to the banners, they click on them which leads to 3 site visits from the advertising.
In Attribution Rule A, all ads equally contributed to the sale and therefore split the credit evenly.
In Attribution Rule B, all 3 ads deserve credit; however search deserves a larger percentage.
In Attribution Rule C, the search gets 100% of the credit for the sale. The search ad is more has a larger impact than the banners even though they got clicked on.
Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.
Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
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About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
