In this Purchase Path, a consumer does a search for flowers and clicks on the Pro Flowers sponsored link. Later, they are exposed to 2 banners. However this time when they are exposed to the banners, they click on them which leads to 3 site visits from the advertising.
In Attribution Rule A, all ads equally contributed to the sale and therefore split the credit evenly.
In Attribution Rule B, all 3 ads deserve credit; however search deserves a larger percentage.
In Attribution Rule C, the search gets 100% of the credit for the sale. The search ad is more has a larger impact than the banners even though they got clicked on.
Join Range Online Media and ClearSaleing as we approach attribution modeling and cross-media management from the perspective of the brand marketer.Learn from real-life experiences of the triumphs and challenges of some of the world’s most recognizable brands.
Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
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About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
