In this Purchase Path a search was done and on the same day a purchase was made. Over a week later another search was done and a purchase followed 2 days later. Less than a week later, another purchase was made. If both searches are a crucial part of the sale, which one deserves more credit for the second sale- the first search or the second search?
In Attribution Rule A, the first search deserves more credit for the sales
In Attribution Rule B, the second search deserves more credit for the sales
Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.
Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
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About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
