The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.
This is the first video in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). The different Purchase Paths explored in this video include : search with a time element, product sold is unrelated to the ad, and lifetime ad value with related products. Please visit ClearSaleingInc on YouTube for the latest Attribution videos and events.
Join Range Online Media and ClearSaleing as we approach attribution modeling and cross-media management from the perspective of the brand marketer.Learn from real-life experiences of the triumphs and challenges of some of the world’s most recognizable brands.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
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In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-27
