The Attribution Management Forum 2.0: Part 2 Banner Impressions and Clicks

Posted March 2nd, 2009 under AMF 2, Videos with No Comments

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.

This is the second video in the 2.0 series and covers Banner Impressions and Clicks. The different Purchase Paths explored in this video include: Search followed by banner impressions, and Search followed by banner clicks, . Please visit ClearSaleingInc on YouTube for the latest Attribution videos and events.

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In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.

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