The goal of the Attribution Management Forum series is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad’s value.
This clip from the AMF 2.0 discusses how to credit Offline Ads, SEO, and Social media efforts. Some of the other discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. Make sure to register for the 4th Forum in the series: Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution, which will take place on July 28, 2009 at 1pm EST.
To continue reading articles and see the videos from previous forums, visit the Scenario and Video sections of the Attribution Management Site.