The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. The ability to generate attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The publication of the indices is made possible through ClearSaleing’s partnership with Vetra Analytics, who has built the statistical attribution models that are the foundation of the indices.
Continue to the AAI page to learn more.
There’s been quite a bit of buzz recently around attribution management and allocating budget toward the right media mix. Your indices look like they have the potential to provide competitive advantage.