ClearSaleing Leaps Ahead in Attribution

Posted September 29th, 2009 under Articles, Press, Weekly Analysis with No Comments

Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing’s Purchase Path technology and industry leading advancements in Attribution Management.

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Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. The company also received a perfect 5.0 score on the strength of its management team.
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In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.

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