Independent Research Firm Names ClearSaleing A “Leader” in Attribution Management
Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field. The vendors were selected based on product fit, customer success and Forrester client demand. The evaluation process lasted several weeks as Forrester worked with each vendor to get a true understanding of the attribution offering, strategy and market presence.
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.
