Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What?
Recently, several leading players in the online advertising industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path. Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave.
Adam will discuss some case studies concerning attribution and the critical components of an attribution management solution.
Register now for the webcast on Tuesday December 1, 2009 at 1PM EST
