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Original Date- July 28, 2009
Length- 62 minutes
This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution.
Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments. But to do so requires the right advertising analytics solution. How do you evaluate the various options? Which attribution management features and capabilities should marketers look for in advertising analytics packages?
This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including:
• tracking capability
• reporting functions
• relevance of ads along Purchase Paths
• basic and custom attribution modeling
• data storage
Find out what you need to know – and what questions to ask – when considering an advertising analytics solution for attribution management.
Watch the Webcast- Real Media Audio (16.2k)
Watch the Webcast- Windows Media Audio (16.2k)