Watch the Forum- Real Media Audio (16k)
Watch the Forum- Windows Media Audio (16k)
Original Date- October 28, 2008
Length- 63 minutes
This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies for online advertisers.
While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad – or group of ads – ultimately led to the final conversion?
This webcast will bring together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.
In this webcast we’ll discuss
• Various ad attribution classifications (e.g. Introducers/Influencers/Closers)
• Common issues and scenarios surrounding attribution
• Best allocation methods for different advertising scenarios
Watch the Forum- Real Media Audio (16k)
Watch the Forum- Windows Media Audio (16k)