Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year’s Etail West conference in Palm Desert, CA.
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Attribution Management Hot Topic at Etail West 2010
Tuesday, March 9th, 2010The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You?
Thursday, February 11th, 2010Date: Wednesday, March 10, 2010
Time: 1:00 PM EST | 10:00 AM PST
Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you.
Join us for this free webcast to learn:
The various approaches to attribution, with pros and cons for each offering:
- Ad Servers
- Web Analytics
- Consulting Groups
- Technologies
- The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
- On the back end, what do you do with the data?
- Which solution would be best for you given your current environment need
DM News: Attribution management- Impacting the Bottom Line
Wednesday, February 10th, 2010Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending.
Attribution is a method of determining which of your online ads lead a customer toward a purchase decision, and pinpointing the level of influence of each of these ads. Traditional web analytics has been helpful in determining which sites are “sticky,” and which sites draw qualified traffic, but attribution goes a step further… continue reading on DM news site
Interactive Attribution: Last Click Measurement Is Dead. Now What?
Tuesday, December 29th, 2009Watch the Webcast- (registration required)
Original Date- December 1, 2009
Length- 58 minutes
Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.
Forrester Research, Inc. Senior Analyst Emily Riley, a leading authority on the topic, will be our guest speaker and present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.
Watch the Webcast- (registration required)
The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation
Tuesday, December 29th, 2009Watch the Webcast- Real Media Audio (16.2k)
Original Date- October 1, 2009
Length- 36 minutes
Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics.
ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). The AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
In this webcast, we’ll learn more about the AAI, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
There are three versions of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.
The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.
Attend this webcast and learn:
• How to discover the relative importance of online media sources in influencing purchase decisions.
• How you can benchmark against your competitors using the vertical attribution indices.
• How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.
Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution
Tuesday, December 29th, 2009Watch the Webcast- Real Media Audio (16.2k)
Watch the Webcast- Windows Media Audio (16.2k)
Original Date- July 28, 2009
Length- 62 minutes
This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution.
Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments. But to do so requires the right advertising analytics solution. How do you evaluate the various options? Which attribution management features and capabilities should marketers look for in advertising analytics packages?
This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including:
• tracking capability
• reporting functions
• relevance of ads along Purchase Paths
• basic and custom attribution modeling
• data storage
Find out what you need to know – and what questions to ask – when considering an advertising analytics solution for attribution management.
Attribution Management Forum 3.0- How To Build Accurate Models To Solve Attribution
Tuesday, December 29th, 2009Watch the Forum- Real Media Audio (16k)
Watch the Webcast- Windows Media Audio (16k)
Original Date- May 5, 2009
Length- 55 minutes
This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.
The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.
Mr. Goldberg and Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:
• Social media
• Word of Mouth
• The differences between short Purchase Paths and long Purchase Paths
Like the previous Forums, there will be some interactive elements. In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.
DM News: Search and discover new opportunities
Tuesday, December 15th, 2009Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer’s purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.
“With the economy, more people are searching for discount-related terms” and fewer for product terms….
Which Attribution Solution Is The Right Fit For You?
Join the Attribution Management Forum! The next webinar in this groundbreaking industry series takes place Wednesday March 10th, 2010.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. The company also received a perfect 5.0 score on the strength of its management team.
Download the Report »
About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
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