Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior

Columbus, Ohio (PRWEB) December 2, 2010

Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger “brand family” of more than one site, advertisers haven’t been able to accurately track how multiple brand sites affect a customer’s ultimate purchase decision–until now. Today, ClearSaleing announced the solution: Multi-Brand Attribution by which advertisers can apply attribution analysis and view their multiple brand sites as “one” from an advertising and analysis perspective.

“Large advertisers tend to consolidate brands that speak to a common consumer. By applying Multi-Brand Attribution, advertisers will learn which brands speak best to a consumer based on their need, their pattern of behavior along the Purchase Path, and whether they eventually choose to purchase online or offline,” says Dustin Engel, ClearSaleing Chief Revenue and Strategy Officer.

Multi-Brand Attribution monitors all advertising interactions within an advertiser’s brand family and “connects” sessions on each site, says Engel.

GAUGING RELATIVE INFLUENCE OF BRAND SITES
As the holiday buying season heats up, ClearSaleing’s Multi-Brand Attribution is helping major consumer brand advertisers refine their ad spend. “We are helping advertisers to learn more precisely how one of their brands may first attract customers, who then switch to another of their brand family sites. Through Multi-Brand Attribution, advertisers may find one brand is so powerful that it brings consumers in, and from there they may travel to a sister site, and eventually make a purchase,” says Engel.

“ClearSaleing helps them better allocate marketing spend across channels, and see the interrelationship between the brands,” Engel explains. Multi-Brand Attribution also provides large advertisers with insights into which brands are more efficient in speaking to new consumers, and which brands are most efficient in creating a profitable transaction, he adds.

Information obtained from Multi-Brand Attribution can be integrated with ClearSaleing’s geographic, demographic and psychographic profiling capabilities, for a deeper analysis of consumer behavior.

ATTRIBUTION ROI
A recent Forrester Consulting study, The Total Economic Impact ™ of ClearSaleing, showed ClearSaleing’s attribution technology delivered a 605% ROI to its clients. The study, available at http://landing.clearsaleing.com/tei, analyzed four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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Columbus, OH and San Francisco, CA (PRWEB) November 9, 2010

For sophisticated online advertisers and leading digital agencies, it is always a challenge to have their best-in-class solutions work in unison. As search marketing is typically directly or indirectly connected to other advertising investments such as online display advertising, natural search, and offline media, savvy advertisers are demanding integration between their paid search marketing platform and their multi-channel advertising analytics. A recent partnership between ClearSaleing, the industry leading (Forrester) attribution management and advertising analytics solution provider, and Marin Software, the leading enterprise-class paid search management platform, showcases the powerful results that a successful integration can provide.

The integration, performed for a large national retail client, and soon to be utilized for an international financial services client, allows advertisers to synchronize URL handling and conversion data capture across systems. The Marin platform is now able to fully utilize attribution data gathered by ClearSaleing for analytics and bid optimization and, as a result, clients can maximize the value of their once separate search marketing and attribution investments.

“A large advertiser’s search portfolio can have thousands, if not millions of keywords that are undervalued, not because of inefficient bid or campaign management strategies, but purely as the result of the flawed ‘last ad standard’ many analytics and back-office measurement systems still embrace,” said Dustin Engel, ClearSaleing’s Chief Strategy Officer. “The integration of ClearSaleing and Marin brings together the world’s most sophisticated attribution management platform with the industry’s leading search marketing platform, enabling direct communication of valuable keyword data between systems. We have consistently seen that a large portion of increases in marketing mix profitability and sales are driven from ‘bottom-up’ decisions at the most granular levels. This partnership enables the most granular elements of search success to be leveraged to their full potential.”

“Deploying a paid search management application should help reduce complexity for marketers, and yet many solutions force advertisers to create redundant and often incomplete data stores within an organization,” said Matt Lawson, Marin Software’s Vice-President of Marketing and Alliances. “By integrated paid search and attribution management solutions, advertisers can eliminate this redundancy, increasing confidence in campaign data, and improving the effectiveness and ROI associated with paid search. The integration of Marin and ClearSaleing accomplishes just that, allowing joint clients to maximize their return on marketing assets, and reducing the time required to deploy a world class solution.”

“We’ve seen a tremendous amount of client overlap due to the high level of sophistication of our respective clients,” continued Engel, “and anticipate that integrations of this sort will become more common as the market continues to mature and demand more from their existing solutions.”

INTEGRATION ALLOWS FOR CONSISTENT AND ACCURATE AD VALUATIONS
The integration eliminates the need for multiple conversion pixels by routing all conversion information through ClearSaleing’s conversion tracker. Because of this single-source tracking, conversions from all channels are automatically de-duplicated, leading to accurate conversion data and saving the time of manual de-duplication. Once Purchase Path data is collected, post-attributed paid search conversion data is sent to Marin Software at the keyword level for reporting, alerting, campaign management and bid optimization. The revenue and profit values included in the data are based upon ClearSaleing’s scientifically-based attribution models, which allow for consistent and accurate valuation of ads across all channels.

ABOUT MARIN SOFTWARE
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize in excess of $1.3 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply. For more information, please visit http://www.marinsoftware.com.

ABOUT CLEARSALEING
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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ClearSaleing’s Adam Goldberg to Show Benefits of Attribution in B2B and Multi-Channel Marketing

Chicago, IL (PRWEB) October 19, 2010

Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits of using attribution management in both B2B and B2C marketing at two panel workshops.

“ClearSaleing continues to prove the benefits of attribution in cross-channel marketing in the consumer marketplace. I am excited about the opportunity to also explore how attribution management can be highly effective in B2B marketing. Attribution helps increase marketing spend ROI, whether B2B or B2C, by showing marketers where their ad spend is bringing in desired results, and where they can be more effective,” says Adam Goldberg, Chief Innovation Officer and co-founder, ClearSaleing.

Goldberg will be a featured speaker at the SES panel, “B2B Lead Generation Management & CRM Integration,” Wednesday, October 20th from 5 to 6 PM. Joining Goldberg are moderator Patricia Hursh President, SmartSearch Marketing, and Scott Brinker, President and Chief Technology Officer, ion interactive. The session will focus on “post-click” best practices — specific to B2B search marketers and/or companies with a complex sales cycle. During the presentation, attendees will learn about conversion improvement tips, landing page and microsite testing, lead scoring, nurturing and management, integration with CRM systems and how to follow search leads through to offline sales.

ClearSaleing’s attribution technology enables marketers to track the Purchase Path from online activity to offline sales, easily integrating with CRM, ERP and other corporate systems, including tracking phone and in-store orders.

Channel Surfing
Goldberg is also a featured speaker at “Channel Surfing: Measuring Profit and ROI Across Channels,” Thursday, October 21, from 12 to 1 PM. Joining Goldberg are moderator and author Bryan Eisenberg, and Mikel Chertudi, Sr. Director, Online & Demand Marketing, Adobe. This session will cover attribution, with panelists exploring how proper attribution models give marketers scientifically valid ways to determine how particular channels have an influence on purchase or conversion. During this session, the panelists will identify various methods for determining attribution, pin-point common attribution misconceptions and highlight questions that marketers need to ask, like, “Which types of ads or combination of ads are the most likely to lead to conversion—my display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?”

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About Adam Goldberg
Adam Goldberg serves as Chief Innovation Officer at ClearSaleing, a company he co-founded to help online marketers understand how customers travel a “purchase path.” ClearSaleing, recognized by Forrester Research as a leader in attribution management, employs attribution management to help brands like American Greetings develop and manage their online marketing spend at an optimum level.

Mr. Goldberg’s career has focused on building sales organizations and helping major brands achieve marketing success through strategic campaign execution. He developed Google’s first inside sales team and grew it to an annual $500M organization. He also developed sales organizations for Actuate Software and for Oracle, where he managed major accounts such as Nike, Wal-Mart and Frito Lay.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

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On the Agenda is the Right Way to Measure ROI Across all Marketing Channels

New York, NY (PRWEB) October 4, 2010

ClearSaleing, a leader in attribution management and advertising analytics, will examine how to use attribution to obtain deeper customer insights and more accurate ROI analysis at SMX East, October 4-6, at the Javits Convention Center.

ClearSaleing co-founder and Chief Innovation Officer Adam Goldberg will dialogue on the benefits of avoiding last click attribution at the SMX East session, “Credit Where Credit Is Due: Demystifying Attribution,” on October 6, from 9-10:15AM, as part of the conference’s Analytics & Conversion Track.

The attribution panel will explore how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists,” and how to avoid the dangers of last click attribution. Goldberg and his fellow panelists will also discuss how accurately assigning ROI to each marketing channel enables advertisers to gain insights into which customer touchpoint was really effective. For example, customer motivation during searching, and clicking on display ads are channel activities that attribution can pinpoint and analyze.

The session moderator is Vanessa Fox, Contributing Editor, Search Engine Land. Q&A moderator is Ezra Silverton, President & Founder, 9th sphere, Joining Goldberg as speakers are Siddharth Shah, PhD, Director, Business Analytics, Efficient Frontier; Danielle Smith, Strategy and Client Development, Range Online Media; and David Sprinkle, Director of Analytics and Insight, ROI Labs.

“Attribution is the best method by which to determine the areas where your marketing spend is the most effective, and ClearSaleing has proven time and again to be the leader in the attribution field. The recent Forrester Consulting study, which showed ClearSaleing’s attribution technology delivered a 605% ROI to our clients, is the latest evidence of attribution’s impact on the ability to optimize ad spend,” said Goldberg.

Forrester Consulting’s study, “The Total Economic Impact™ of ClearSaleing”, indicates a 605% adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more. The study, available at http://landing.clearsaleing.com/tei, analyzed four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Okossi, Chinnappan Bring Unparalleled Technical, Theoretical Experience to Media Mix Modeling.

Columbus, OH (PRWEB) September 22, 2010

Following directly on the heels of the release of the Forrester Consulting study that showcased a 605% ROI for companies using ClearSaleing’s software, advertising analytics leader ClearSaleing announced this week the addition of two new team members, both experts in the technical and theoretical aspects of attribution management. ClearSaleing is expanding the company’s already growing attribution management practice by naming Alphonse Okossi as the company’s Technical Director of Media Mix Modeling and Data Analytics, and Thiyag Chinnappan as its Director, Media Mix Modeling and Data Analytics.

“Customers often come to us with attribution questions based on their own complex marketing spend,” said Adam Goldberg, co-founder and Chief Innovation Officer at ClearSaleing. “They want to know answers to questions like, ‘How much credit should I attribute to impressions in a Purchase Path vs. a click?’ and ‘How should I allocate my budget across the different marketing channels available to me?’ With the growth in ClearSaleing’s Media Mix Modeling and Data Analytics practice, we will be better able to provide customers with specific statistically-sound solutions and attribution models that will allow them to more accurately assign purchase credit, identify profitable Purchase Paths, and eliminate underperforming ads or ad types. The more accurate our customer’s attribution models are, the more accurate their decisions will be about what works and what does not, which leads to greater profitability.”

“We’re delighted to welcome Alphonse and Thiyag to the ClearSaleing team,” Goldberg continued, “and know that our customers will directly benefit from the insights and experience they bring.”

ALPHONSE OKOSSI
Alphonse Okossi, ClearSaleing’s new Technical Director of Media Mix Modeling and Data Analytics, will spearhead the company’s technical efforts in developing and implementing creative statistical methods to solve offline/online media mix and attribution-related issues. Okossi’s career path highlights more than 15 years of experience in marketing analytics, data mining, predictive modeling, risk management, forecasting and optimization. His most recent role prior to joining ClearSaleing was as Managing Partner of Planning Constructs, Inc., where he led development of the company’s marketing mix and price promotion modeling platform, including managing the programming team and designing demand forecasting and simulation web tool.

Prior to Planning Constructs, Okossi was the Analytical Product Development Manager for Information Resources, Inc., where he lead and conducted hands-on statistical modeling and related software application projects for price promotion, marketing mix, assortment, seasonality, incrementality and related forecasting/simulation web tools development. Prior to this position, Okossi held various high-level analytics consulting positions, providing web-enabled statistical analyses for clients, including Wells Fargo and JC Penney. Okossi, whose career started in the finance industry, holds a Ph.D. in Economics and an MA in International Finance and Trade from State University of New York at Albany.

THIYAG CHINNAPPAN
In his role as Director of Media Mix Modeling and Data Analytics, Thiyag Chinnappan will be responsible for leading the company’s practice and product strategy related to advanced data analytics. Chinnappan’s work experience is rich in analytics and media mix modeling. Prior to joining ClearSaleing, Chinnappan served as client manager in the analytics consulting division of The Nielsen Company where he developed and managed marketing and media mix activities for Kraft Canada, among other clients.

Before his work with Nielsen, Chinnappan was a project manager in marketplace analytics for HAVI Global Solutions, where he provided tactical data analysis and campaign launch insights for clients including McDonalds. Chinnappan, who holds an MBA from the University of Chicago’s Booth School of Business, also holds a diploma in Project Management from Northwestern University.

CLEARSALEING ANNOUNCES NEW SERVICE OFFERINGS, TEI REPORT
With the addition of Okossi and Chinnappan, ClearSaleing plans to add a host of new offerings to its service roster, including improving existing attribution performance using profit weighting from Media Mix models, performing custom online/offline media mix analyses, simulating and predicting future sales using demand forecast functionality, and conducting custom analytics studies using advanced econometric techniques. Additionally, ClearSaleing will also develop custom Analytics Dashboards to allow clients immediate access to data and insights on specific online purchase behavior and target customers.

ClearSaleing also recently announced the release of a Forrester Consulting study detailing the value that ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more. Forrester conducted interviews with four ClearSaleing clients and found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting. The full study is available for free on the ClearSaleing site.

ABOUT CLEARSALEING
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model

Columbus, OH (PRWEB) September 15, 2010

Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

“We are thrilled to have the validation of a reliable third-party like Forrester Consulting to back up our more than four years of success in working with clients,” said Adam Goldberg, chief innovation officer and co-founder of ClearSaleing. “This study verbalizes what we at ClearSaleing have long known: our model for managing advertising portfolios is a valuable and irreplaceable asset.”

Forrester Consulting also found that customers are able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates. The companies interviewed by Forrester Consulting also experienced a significant cost and time savings in reporting, creating a more efficient and prosperous organization.

“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”

Forrester Consulting’s proprietary Total Economic Impact methodology examines the cost, benefit, flexibility and risk factors that affect an investment decision. Its multistep approach evaluates the impact a company, like ClearSaleing, can have on an organization.

For more information on the Total Economic Impact study methodology, visit www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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June 30th Webinar to Focus on ClearSaleing Attribution Platform

Columbus, Ohio (PRWEB) June 23, 2010 — From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’

A classic example is Princeton, New Jersey-based Rosetta, which is employing ClearSaleing’s attribution management platform with significant results in reducing CPA, improving campaign effectiveness and precision, and increasing campaign ROI.

Rosetta will discuss how ClearSaleing’s attribution management technology has improved client performance during a June 30th webinar titled, “Looking Beyond Last Click: Rosetta’s Approach to Interactive Attribution.” This free webinar begins at 1PM EDT/10 AM PDT and will be webcast by Search Engine Strategies San Francisco, ClickZ.com and SearchEngineWatch.com.

Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path

“At ClearSaleing, we’re passionate about the very realizable effects attribution management can have on digital marketing performance. Agencies such as Rosetta are our proof point that attribution brings measurable ROI results,” said ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. Goldberg will serve as the webinar’s moderator.

Joining Goldberg will be Brean Bark, Analytics and Optimization Manager, Rosetta, and Aaron Smith, Manager, Search, Online and Social Media, Rosetta. Bark’s position focuses on multi-channel implementations, while Smith currently serves as lead strategist on some of Rosetta’s largest accounts.

“As the marketing mix gets increasingly complex, agencies need to further fine tune their marketing spend decisions. Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path,” said Bark. “With ClearSaleing, we give our clients peak performance at every step.”

The webinar will cover:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

Register for the webinar

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. ClearSaleing has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: The Forrester WaveTM: Interactive Attribution, Q4 2009 (October 2009).

The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US. AdAge ranks it amongst the top ten digital agencies and the fastest growing agency within the top 50. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Rosetta is rated a “strong performer” in a recently published Forrester Wave report. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients’ brands by identifying, understanding and enhancing relationships with its customers. Rosetta’s industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand’s most valuable customer relationships.

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Boston, Denver and Toronto.

For more information, visit http://www.rosetta.com.

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Graduates will earn industry’s first professional attribution certification; which ClearSaleing debuted during SES NY on March 22-26, 2010

New York (PRWEB) March 22, 2010 — ClearSaleing, a technology and thought leader in attribution management, announced today the launch of the ClearSaleing Attribution Management Professional (CAMP) Certification Program, designed to give digital marketers intensive training on advanced advertising analytics, attribution management and ClearSaleing’s award-winning attribution platform.

Successful CAMP Program attendees will become certified in the increasingly important discipline of attribution management, which focuses, at a granular level, on identifying and valuing each of the ads that contribute to an individual conversion, and at a macro level, on the relative ROI of each advertising source and campaign.

“By providing them with a comprehensive picture of how all marketing channels actually perform, digital marketers are beginning to see how attribution management helps them make better choices in their advertising portfolio allocation and campaign management,” said Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing. “Training and education are the first step marketers need to take to put attribution to work. As a thought leader in attribution, ClearSaleing is providing customers, agencies and individuals with a formal, thorough training program in attribution best practices.”

ClearSaleing’s CAMP Certification will be available through instructor-led webinars, as well as individualized sessions, according to Training Director Joy Brazelle, Director of Product Marketing & Professional Services, ClearSaleing. “We are offering a flexible program that fits the needs of our customers and agencies who want to enhance their skills to use advertising analytics and attribution in optimizing overall marketing performance,” Brazelle said.

Curriculum
ClearSaleing customers will be able to use their own data in the training program while trainees who are not ClearSaleing customers will have demo data provided by ClearSaleing. Some of the subjects to be covered during the training program include:

–   Introduction to attribution management
–   Understanding the Purchase Path and customer touchpoints
–   Calculating influence of ad channels along the Purchase Path
–   Dashboarding and custom performance reporting
–   Identifying and interpreting data trends
–   Creating action plans based on data

Certification
ClearSaleing attribution program students will receive certification after successfully completing a practical and written exam. They will be required to successfully complete tasks demonstrating advanced knowledge of attribution. Using ClearSaleing reports, they will also conduct multi-channel campaign management, making decisions on ad spend allocation to improve campaign performance. The last step is a written exam which will be administered online.

Eventually, Brazelle noted, ClearSaleing will add advanced certification tracks in social media, online marketing, PPC and SEO practices.

ClearSaleing’s attribution certification program announcement follows on the heels of the company being named an interactive attribution leader in Forrester Research Inc.’s report, The Forrester WaveTM: Interactive Attribution, Q4 2009.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. The company also won the 2009 ‘Outstanding Product’ award from TechColumbus. ClearSaleing’s advertising portfolio management platform helps marketers and agencies identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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ClearSaleing CIO, Adam Goldberg, during interview at SES NY

Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer’s purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.

“With the economy, more people are searching for discount-related terms” and fewer for product terms….

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ClearSaleing discusses attribution management best practices at two upcoming events.

Columbus, Ohio,  November 23, 2009 — ClearSaleing, a technology and thought leader in attribution management, announced today it is sponsoring a December 1st webinar on interactive attribution in which leading attribution authority, Emily Riley, Forrester Research, Inc. Senior Analyst, will be the guest speaker. The webinar follows on the heels of the October 2009 published Forrester report on attribution, authored by Ms. Riley: The Forrester WaveTM: Interactive Attribution, Q4 2009.

Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, will join Ms. Riley on the webinar, scheduled for 1 PM EST/10 AM PST, and broadcast in conjunction with Incisive Media, producer of Search Engine Strategies Conference & Expo, and publisher of SearchEngineWatch.com and ClickZ.com. The webcast will be moderated by Mike Grehan, vice president and Global Content Director, Incisive Media.

The webinar is titled: “Interactive Attribution: Last Click Measurement Is Dead. Now What?” Journalists, bloggers, industry tweeters and search marketers are encouraged and invited to attend. Attendees can register at:
http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5&partnerref=EMAL

“It’s time to bury the last-click approach to analyzing ROI in search marketing,” Goldberg said. “ClearSaleing is proving that true ROI analysis goes far beyond the last click, and takes into account all the touch points along the consumer’s purchase path.”

During the webinar, Ms. Riley will give an overview on the concept of attribution, explain why it is important to understand, and will discuss attribution modeling options, such as technology applications and consulting services, along with marketing activities that can be tracked, such as all ad sources, social media, back office and offline conversions.

“The attribution management webinar will be a great educational resource for all of us either working with, or writing about, best practices in online campaign management and ROI analysis,” said Goldberg, who will be presenting case studies on attribution during the webinar.

SES Chicago Search Panel
At the Search Engine Strategies Conference, December 7-11 in Chicago, ClearSaleing’s Adam Goldberg will be a speaker in the Analytics, Conversion & Attribution Track panel titled: Why Does Search Get all the Credit? The panel is scheduled for Monday, December 7, from 4:30 to 5:30 PM. Goldberg will demonstrate, showing actual purchase paths from ClearSaleing’s application, that conversions often start with a non-search ad and why search is often the ‘closer.’ He will also examine the influence of branded versus non-branded terms and explain how non-branded terms should be factored in to purchase path and ROI analysis. Mike McDerment, CEO & Co-founder, FreshBooks, is moderating the panel. Other speakers are Bill Hunt, President, Back Azimuth Consulting; Ron Belanger, SES Advisory Board & Vice President of Worldwide Agency Sales, Omniture; Andrew Wheeler, Managing Director, iProspect Chicago, and Kristin Clark, Director, Media and Market Planning, Broadview Security.

About Emily Riley
Emily Riley is a Senior Analyst at Forrester Research, Inc. who serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which include social marketing, online brand and direct response marketing, targeting, measurement and response.

About Adam Goldberg
Adam Goldberg serves as ClearSaleing’s Chief Innovation Officer and is one of the interactive advertising industry’s leading authorities on attribution management. Prior to ClearSaleing, Goldberg was hired by Google to start their first inside sales team in 2003. While at Google, he helped to build the inside sales team into a $500 million a year organization. He also created Google’s proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com