June 30th Webinar to Focus on ClearSaleing Attribution Platform

Columbus, Ohio (PRWEB) June 23, 2010 — From first to ‘last click’ and beyond, agencies executing at an optimum level today are incorporating sophisticated advertising analytics into their client service. They realize the importance of seeing how, and when, each element in the marketing mix affects a customer action along the ‘purchase path.’

A classic example is Princeton, New Jersey-based Rosetta, which is employing ClearSaleing’s attribution management platform with significant results in reducing CPA, improving campaign effectiveness and precision, and increasing campaign ROI.

Rosetta will discuss how ClearSaleing’s attribution management technology has improved client performance during a June 30th webinar titled, “Looking Beyond Last Click: Rosetta’s Approach to Interactive Attribution.” This free webinar begins at 1PM EDT/10 AM PDT and will be webcast by Search Engine Strategies San Francisco, ClickZ.com and SearchEngineWatch.com.

Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path

“At ClearSaleing, we’re passionate about the very realizable effects attribution management can have on digital marketing performance. Agencies such as Rosetta are our proof point that attribution brings measurable ROI results,” said ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. Goldberg will serve as the webinar’s moderator.

Joining Goldberg will be Brean Bark, Analytics and Optimization Manager, Rosetta, and Aaron Smith, Manager, Search, Online and Social Media, Rosetta. Bark’s position focuses on multi-channel implementations, while Smith currently serves as lead strategist on some of Rosetta’s largest accounts.

“As the marketing mix gets increasingly complex, agencies need to further fine tune their marketing spend decisions. Applications such as ClearSaleing’s attribution management give us the ability to match spend decisions against each decision point in a customer’s purchase path,” said Bark. “With ClearSaleing, we give our clients peak performance at every step.”

The webinar will cover:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

Register for the webinar

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. ClearSaleing has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: The Forrester WaveTM: Interactive Attribution, Q4 2009 (October 2009).

The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US. AdAge ranks it amongst the top ten digital agencies and the fastest growing agency within the top 50. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Rosetta is rated a “strong performer” in a recently published Forrester Wave report. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients’ brands by identifying, understanding and enhancing relationships with its customers. Rosetta’s industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand’s most valuable customer relationships.

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta’s clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Boston, Denver and Toronto.

For more information, visit http://www.rosetta.com.

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Graduates will earn industry’s first professional attribution certification; which ClearSaleing debuted during SES NY on March 22-26, 2010

New York (PRWEB) March 22, 2010 — ClearSaleing, a technology and thought leader in attribution management, announced today the launch of the ClearSaleing Attribution Management Professional (CAMP) Certification Program, designed to give digital marketers intensive training on advanced advertising analytics, attribution management and ClearSaleing’s award-winning attribution platform.

Successful CAMP Program attendees will become certified in the increasingly important discipline of attribution management, which focuses, at a granular level, on identifying and valuing each of the ads that contribute to an individual conversion, and at a macro level, on the relative ROI of each advertising source and campaign.

“By providing them with a comprehensive picture of how all marketing channels actually perform, digital marketers are beginning to see how attribution management helps them make better choices in their advertising portfolio allocation and campaign management,” said Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing. “Training and education are the first step marketers need to take to put attribution to work. As a thought leader in attribution, ClearSaleing is providing customers, agencies and individuals with a formal, thorough training program in attribution best practices.”

ClearSaleing’s CAMP Certification will be available through instructor-led webinars, as well as individualized sessions, according to Training Director Joy Brazelle, Director of Product Marketing & Professional Services, ClearSaleing. “We are offering a flexible program that fits the needs of our customers and agencies who want to enhance their skills to use advertising analytics and attribution in optimizing overall marketing performance,” Brazelle said.

Curriculum
ClearSaleing customers will be able to use their own data in the training program while trainees who are not ClearSaleing customers will have demo data provided by ClearSaleing. Some of the subjects to be covered during the training program include:

–   Introduction to attribution management
–   Understanding the Purchase Path and customer touchpoints
–   Calculating influence of ad channels along the Purchase Path
–   Dashboarding and custom performance reporting
–   Identifying and interpreting data trends
–   Creating action plans based on data

Certification
ClearSaleing attribution program students will receive certification after successfully completing a practical and written exam. They will be required to successfully complete tasks demonstrating advanced knowledge of attribution. Using ClearSaleing reports, they will also conduct multi-channel campaign management, making decisions on ad spend allocation to improve campaign performance. The last step is a written exam which will be administered online.

Eventually, Brazelle noted, ClearSaleing will add advanced certification tracks in social media, online marketing, PPC and SEO practices.

ClearSaleing’s attribution certification program announcement follows on the heels of the company being named an interactive attribution leader in Forrester Research Inc.’s report, The Forrester WaveTM: Interactive Attribution, Q4 2009.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. The company also won the 2009 ‘Outstanding Product’ award from TechColumbus. ClearSaleing’s advertising portfolio management platform helps marketers and agencies identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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ClearSaleing CIO, Adam Goldberg, during interview at SES NY

Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers, the ability to accurately test and measure the role of search in a customer’s purchase decision is more important than ever as they diversify their online marketing efforts in response to the growing popularity of Twitter, Facebook and other online channels.

“With the economy, more people are searching for discount-related terms” and fewer for product terms….

Continue reading article on DMNews site…

ClearSaleing discusses attribution management best practices at two upcoming events.

Columbus, Ohio,  November 23, 2009 — ClearSaleing, a technology and thought leader in attribution management, announced today it is sponsoring a December 1st webinar on interactive attribution in which leading attribution authority, Emily Riley, Forrester Research, Inc. Senior Analyst, will be the guest speaker. The webinar follows on the heels of the October 2009 published Forrester report on attribution, authored by Ms. Riley: The Forrester WaveTM: Interactive Attribution, Q4 2009.

Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, will join Ms. Riley on the webinar, scheduled for 1 PM EST/10 AM PST, and broadcast in conjunction with Incisive Media, producer of Search Engine Strategies Conference & Expo, and publisher of SearchEngineWatch.com and ClickZ.com. The webcast will be moderated by Mike Grehan, vice president and Global Content Director, Incisive Media.

The webinar is titled: “Interactive Attribution: Last Click Measurement Is Dead. Now What?” Journalists, bloggers, industry tweeters and search marketers are encouraged and invited to attend. Attendees can register at:
http://event.on24.com/r.htm?e=178697&s=1&k=9962C2AE63E95DA0D1E03799B4A7BBD5&partnerref=EMAL

“It’s time to bury the last-click approach to analyzing ROI in search marketing,” Goldberg said. “ClearSaleing is proving that true ROI analysis goes far beyond the last click, and takes into account all the touch points along the consumer’s purchase path.”

During the webinar, Ms. Riley will give an overview on the concept of attribution, explain why it is important to understand, and will discuss attribution modeling options, such as technology applications and consulting services, along with marketing activities that can be tracked, such as all ad sources, social media, back office and offline conversions.

“The attribution management webinar will be a great educational resource for all of us either working with, or writing about, best practices in online campaign management and ROI analysis,” said Goldberg, who will be presenting case studies on attribution during the webinar.

SES Chicago Search Panel
At the Search Engine Strategies Conference, December 7-11 in Chicago, ClearSaleing’s Adam Goldberg will be a speaker in the Analytics, Conversion & Attribution Track panel titled: Why Does Search Get all the Credit? The panel is scheduled for Monday, December 7, from 4:30 to 5:30 PM. Goldberg will demonstrate, showing actual purchase paths from ClearSaleing’s application, that conversions often start with a non-search ad and why search is often the ‘closer.’ He will also examine the influence of branded versus non-branded terms and explain how non-branded terms should be factored in to purchase path and ROI analysis. Mike McDerment, CEO & Co-founder, FreshBooks, is moderating the panel. Other speakers are Bill Hunt, President, Back Azimuth Consulting; Ron Belanger, SES Advisory Board & Vice President of Worldwide Agency Sales, Omniture; Andrew Wheeler, Managing Director, iProspect Chicago, and Kristin Clark, Director, Media and Market Planning, Broadview Security.

About Emily Riley
Emily Riley is a Senior Analyst at Forrester Research, Inc. who serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which include social marketing, online brand and direct response marketing, targeting, measurement and response.

About Adam Goldberg
Adam Goldberg serves as ClearSaleing’s Chief Innovation Officer and is one of the interactive advertising industry’s leading authorities on attribution management. Prior to ClearSaleing, Goldberg was hired by Google to start their first inside sales team in 2003. While at Google, he helped to build the inside sales team into a $500 million a year organization. He also created Google’s proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com

Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What?

Recently, several leading players in the online advertising industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.  Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave.

Adam will discuss some case studies concerning attribution  and the critical components of an attribution management solution.

Register now for the webcast on Tuesday December 1, 2009 at 1PM EST

ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors

Columbus, Ohio (PRWEB) October 26, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: “The Forrester Wave^TM: Interactive Attribution, Q4 2009″ (October 2009)”. ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.

Forrester described ClearSaleing’s attribution offering as “a standalone attribution tool with rich modeling,” saying it “comes closest to offering a complete solution…” The report also says ClearSaleing’s technology is “easy to use, sophisticated, and relevant for a wide variety of interactive marketers” and notes that “ClearSaleing is an easy-to-install standalone product rather than a feature of a larger offering, but it is still relatively affordable and scalable for a range of clients…. Through a partnership with Vetra Analytics, ClearSaleing offers the best of both rich custom modeling and easy-to-use reporting.”

“ClearSaleing is delighted to be recognized by Forrester,” says ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. “Since we began, ClearSaleing has been working steadily to develop and deliver technology that marketers can put to use immediately to optimize campaigns and realize the greatest ROI. We believe attribution management is the linchpin of any successful marketing strategy, combining customer insight with smart campaign management.”

The Forrester report also stated that “All of the clients we spoke with were fiercely loyal to ClearSaleing, citing its high level of service and its commitment to high-quality insights.”

Based on the increasing recognition among marketing executives as to the importance of attribution management and ClearSaleing’s position as a leader in advertising analytics technology, the Company has also been successful in forming partnerships with large interactive agencies to offer its attribution management platform to their customers.

“We did an exhaustive search and review of a wide range of attribution management solutions that we could use to optimize the performance of complex, cross-media campaigns that we manage for our customers,” said Dustin Engel, Vice President, Strategy and Media, Range Online Media. “And we found that ClearSaleing had by far the most robust advertising analytics platform, built from the mindset of attribution management,” Engel said. “The ClearSaleing Attribution Management platform has received enormous interest from our customer base and has already been implemented for a few of our clients, with many other customers lining up to implement our attribution strategies utilizing the platform.”

“We knew from the beginning that to optimize the ROI of a company’s online advertising portfolio required the ability to do cross-media profit tracking and true attribution management,” said ClearSaleing President and co-founder, Randy Smith. “We have built our advertising analytics platform from the beginning on these cornerstones and our customers and our agency partners all recognize our position as a leader.”

Download the Full Report

About ClearSaleing

Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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ClearSaleing is “awe inspiring and illuminating” according to the Practical Ecommerce (PeC) blog. The PeC is a weekly blog post that evaluates different products and services designed to improve one’s Ecommerce business. Read the entire article and watch the video clip demonstrating some of ClearSaleing’s strengths in attribution modeling, and profit tracking.

Ecommerce marketers want to generate the greatest possible revenue from every promotional dollar invested. But tracking or measuring exactly how each ad, each promotion, or each press release affects shoppers can be allusive…

In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns.

This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.

Read the entire article from Practical Ecommerce…

Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing’s Purchase Path technology and industry leading advancements in Attribution Management.

More WebProNews Videos

Read the original article

ClearSaleing and Vetra Analytics Publish the First Internet Retail Version of the American Attribution Index at the Shop.Org 2009 Annual Summit

Internet Retail AAI Measures the Relative Influence of Online Media Sources on Campaign ROI and Profit

Las Vegas, NV (PRWEB) September 21, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today published the first ever Internet Retail version of its American Attribution Index (AAI). The Internet Retail AAI measures the relative effectiveness (purchase attribution) of each online media source and influence factor on online consumer conversion, serving as a valuable benchmark for CMOs and marketing executives.

The first Internet Retail AAI, generated from more than 790,135 retail consumer purchase paths during the 1st quarter of 2009, shows that many types of media sources contribute to and influence a consumer’s purchase decision. Specifically, branded and non-branded SEO, branded and non-branded paid search ads, comparison shopping engines, email, display and affiliates all play an important role in influencing purchase decisions among retail customers.

CIO, Adam Goldberg, and VP of Biz Development, Sylvie Moreau, talk to attendees at the Shop.org Annual Summit

“The particular importance of both branded and non-branded organic search, together representing over 60 percent of the purchase influence factor for retailers, was probably the most surprising result from the initial Retail AAI,” says Randy Smith, ClearSaleing’s co-founder and President. “What was also noteworthy was the cumulative impact of multiple marketing and advertising touches from a range of media sources that cause retail customers to ultimately purchase. These sources work synergistically. Remove any one and you can impact the relative influence of all,” he adds.

“We are very excited to continue the quarterly publication of the American Attribution Indices so we can begin to understand how seasonality impacts consumer purchase decisions and media effectiveness, particularly for retailers during the upcoming holiday surge,” says Dr. Purush Papatla, President of Vetra Analytics. Vetra built the sophisticated attribution models that are the foundation of the indices. “By delivering an actionable, retail-specific version of the American Attribution Index, we will help retail CMOs make better media selection and allocation decisions that will positively impact both their top and bottom lines,” says Papatla.

ClearSaleing and Vetra will publish the Internet Retail version of the American Attribution Index (AAI) on a quarterly basis using a widget application. They will also publish relevant retail attribution management news and items of interest along with the Index. Subscriptions will be available beginning in the 4th quarter to the Internet Retail AAI.

ClearSaleing and Vetra would like to encourage retailers attending Shop.Org to become members of the AAI group and are offering special charter member subscription rates through October 31, 2009.

Customized Indices
ClearSaleing can also provide etailers with a custom AAI that will take into account the etailer’s operation size, its customers’ behavioral patterns in the past, its price points and other factors to enable etailers to have an optimum analysis of their ROI performance.

ClearSaleing Attribution Management Platform
The AAI is based on ClearSaleing’s attribution management platform technology which allows marketers to design and input their own attribution management model to fit their industry’s needs, precisely mapping the Purchase PathTM from a customer’s first action to their conversion and attributing a relative value to each marketing element along the way that contributed to that conversion.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in analytics R&D, dashboards and customer data-based models. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership, Vetra has the ability to dig deep into your data repositories and locate key insights that can optimize your marketing decisions, enhance your customer satisfaction and increase ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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