Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with guest speaker, Forrester Senior Analyst, Emily Riley, for the webinar Interactive Attribution: Last Click Measurement Is Dead. Now What?

Recently, several leading players in the online advertising industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.  Emily Riley, a leading authority on the topic, will present an overview of her recently published Interactive Attribution Wave.

Adam will discuss some case studies concerning attribution  and the critical components of an attribution management solution.

Register now for the webcast on Tuesday December 1, 2009 at 1PM EST

ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors

Columbus, Ohio (PRWEB) October 26, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: “The Forrester Wave^TM: Interactive Attribution, Q4 2009″ (October 2009)”. ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.

Forrester described ClearSaleing’s attribution offering as “a standalone attribution tool with rich modeling,” saying it “comes closest to offering a complete solution…” The report also says ClearSaleing’s technology is “easy to use, sophisticated, and relevant for a wide variety of interactive marketers” and notes that “ClearSaleing is an easy-to-install standalone product rather than a feature of a larger offering, but it is still relatively affordable and scalable for a range of clients…. Through a partnership with Vetra Analytics, ClearSaleing offers the best of both rich custom modeling and easy-to-use reporting.”

“ClearSaleing is delighted to be recognized by Forrester,” says ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. “Since we began, ClearSaleing has been working steadily to develop and deliver technology that marketers can put to use immediately to optimize campaigns and realize the greatest ROI. We believe attribution management is the linchpin of any successful marketing strategy, combining customer insight with smart campaign management.”

The Forrester report also stated that “All of the clients we spoke with were fiercely loyal to ClearSaleing, citing its high level of service and its commitment to high-quality insights.”

Based on the increasing recognition among marketing executives as to the importance of attribution management and ClearSaleing’s position as a leader in advertising analytics technology, the Company has also been successful in forming partnerships with large interactive agencies to offer its attribution management platform to their customers.

“We did an exhaustive search and review of a wide range of attribution management solutions that we could use to optimize the performance of complex, cross-media campaigns that we manage for our customers,” said Dustin Engel, Vice President, Strategy and Media, Range Online Media. “And we found that ClearSaleing had by far the most robust advertising analytics platform, built from the mindset of attribution management,” Engel said. “The ClearSaleing Attribution Management platform has received enormous interest from our customer base and has already been implemented for a few of our clients, with many other customers lining up to implement our attribution strategies utilizing the platform.”

“We knew from the beginning that to optimize the ROI of a company’s online advertising portfolio required the ability to do cross-media profit tracking and true attribution management,” said ClearSaleing President and co-founder, Randy Smith. “We have built our advertising analytics platform from the beginning on these cornerstones and our customers and our agency partners all recognize our position as a leader.”

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About ClearSaleing

Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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ClearSaleing is “awe inspiring and illuminating” according to the Practical Ecommerce (PeC) blog. The PeC is a weekly blog post that evaluates different products and services designed to improve one’s Ecommerce business. Read the entire article and watch the video clip demonstrating some of ClearSaleing’s strengths in attribution modeling, and profit tracking.

Ecommerce marketers want to generate the greatest possible revenue from every promotional dollar invested. But tracking or measuring exactly how each ad, each promotion, or each press release affects shoppers can be allusive…

In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns.

This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.

Read the entire article from Practical Ecommerce…

Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, talks to WebProNews at the Search Engine Strategies Conference in San Jose. Goldberg explains ClearSaleing’s Purchase Path technology and industry leading advancements in Attribution Management.

More WebProNews Videos

Read the original article

ClearSaleing and Vetra Analytics Publish the First Internet Retail Version of the American Attribution Index at the Shop.Org 2009 Annual Summit

Internet Retail AAI Measures the Relative Influence of Online Media Sources on Campaign ROI and Profit

Las Vegas, NV (PRWEB) September 21, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today published the first ever Internet Retail version of its American Attribution Index (AAI). The Internet Retail AAI measures the relative effectiveness (purchase attribution) of each online media source and influence factor on online consumer conversion, serving as a valuable benchmark for CMOs and marketing executives.

The first Internet Retail AAI, generated from more than 790,135 retail consumer purchase paths during the 1st quarter of 2009, shows that many types of media sources contribute to and influence a consumer’s purchase decision. Specifically, branded and non-branded SEO, branded and non-branded paid search ads, comparison shopping engines, email, display and affiliates all play an important role in influencing purchase decisions among retail customers.

CIO, Adam Goldberg, and VP of Biz Development, Sylvie Moreau, talk to attendees at the Shop.org Annual Summit

“The particular importance of both branded and non-branded organic search, together representing over 60 percent of the purchase influence factor for retailers, was probably the most surprising result from the initial Retail AAI,” says Randy Smith, ClearSaleing’s co-founder and President. “What was also noteworthy was the cumulative impact of multiple marketing and advertising touches from a range of media sources that cause retail customers to ultimately purchase. These sources work synergistically. Remove any one and you can impact the relative influence of all,” he adds.

“We are very excited to continue the quarterly publication of the American Attribution Indices so we can begin to understand how seasonality impacts consumer purchase decisions and media effectiveness, particularly for retailers during the upcoming holiday surge,” says Dr. Purush Papatla, President of Vetra Analytics. Vetra built the sophisticated attribution models that are the foundation of the indices. “By delivering an actionable, retail-specific version of the American Attribution Index, we will help retail CMOs make better media selection and allocation decisions that will positively impact both their top and bottom lines,” says Papatla.

ClearSaleing and Vetra will publish the Internet Retail version of the American Attribution Index (AAI) on a quarterly basis using a widget application. They will also publish relevant retail attribution management news and items of interest along with the Index. Subscriptions will be available beginning in the 4th quarter to the Internet Retail AAI.

ClearSaleing and Vetra would like to encourage retailers attending Shop.Org to become members of the AAI group and are offering special charter member subscription rates through October 31, 2009.

Customized Indices
ClearSaleing can also provide etailers with a custom AAI that will take into account the etailer’s operation size, its customers’ behavioral patterns in the past, its price points and other factors to enable etailers to have an optimum analysis of their ROI performance.

ClearSaleing Attribution Management Platform
The AAI is based on ClearSaleing’s attribution management platform technology which allows marketers to design and input their own attribution management model to fit their industry’s needs, precisely mapping the Purchase PathTM from a customer’s first action to their conversion and attributing a relative value to each marketing element along the way that contributed to that conversion.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in analytics R&D, dashboards and customer data-based models. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership, Vetra has the ability to dig deep into your data repositories and locate key insights that can optimize your marketing decisions, enhance your customer satisfaction and increase ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced the launch of the Internet Retail version of their American Attribution Index (AAI). The Internet Retail AAI measures the relative influence power that different online marketing vehicles have on consumer conversions, leading to ROI and profit.

Las Vegas, NV, Shop.Org Annual Summit (PRWEB) September 14, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced the launch of the Internet Retail version of their American Attribution Index (AAI). The Internet Retail AAI measures the relative influence power that different online marketing vehicles have on consumer conversions, leading to ROI and profit.

The Internet Retail AAI measures the relative influence of branded paid search, non-branded paid search, branded display advertising, non-branded display advertising, affiliate marketing, branded SEO, non-branded SEO and comparison shopping engine advertising.

At Shop.org, ClearSaleing co-founder Adam Goldberg will delve into the results and findings from the initial quarterly publication of the Internet Retail AAI and what it means for marketers planning their holiday campaign budgets. Attendees can visit ClearSaleing at Booth # 346, September 21-23, at the Shop.Org conference, held at Mandalay Bay Resort in Las Vegas.

“The American Attribution Index will serve as a valuable benchmark for retail CMO’s and marketing executives. It will help them to make the most effective media selection and budget allocation decisions by revealing which media sources are exhibiting the most influence in the online retailing market,” says Goldberg.

Earlier this year, ClearSaleing announced the AAI and its intent to publish a series of indices focused on specific vertical markets. The initial publication of the Internet Retail index is the first in the series to be published quarterly by ClearSaleing and Vetra Analytics. Retailers attending Shop.org can become members of the AAI group at special charter rates. For more information click on http://www.attributionmanagement.com/americanattributionindex/

ClearSaleing Attribution Management Platform
The AAI is based on ClearSaleing’s attribution management platform technology which allows marketers to design and input their own attribution management model to fit their industry’s needs, precisely mapping the Purchase PathTM from a customer’s first action to their conversion and attributing a relative value to each marketing element along the way that contributed to that conversion.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in analytics R&D, dashboards and customer data-based models. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership,

Vetra has the ability to dig deep into your data repositories and locate key insights that can optimize your marketing decisions, enhance your customer satisfaction and increase ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

ClearSaleing Announces Industry’s First Means of Using Attribution in Automated Bid Management at Search Engine Strategies Conference

SAN JOSE, CA Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced the availability of an automated bid management module that allows marketers to not only factor in profit measurement to keyword buying decisions, but also move past “last click” thinking to open up the funnel of keywords along a purchase path that previously would have been missed.

Built on top of ClearSaleing’s industry-leading attribution management platform, ClearSaleing’s automated bid management module lets marketers automatically control their keyword’s bids using profit metrics based on its attribution model. It also takes into account conversion latency – the period of time between the customer’s first visit and a conversion. ClearSaleing can track profit down to the SKU level, and profit rules set by the marketer can be as complex as needed.

“Most bid management solutions are optimizing bids based on imperfect or incorrect information,” explains Luke Tuttle, ClearSaleing’s Chief Information Officer. “What we have done is automate bid management using the most accurate data possible by taking into account profit, attribution, back end data feeds and conversion latency. Our bid management platform makes predictions about conversion latencies for each day of the year and factors those into the bid decisions to make the best bids possible with the information on hand,” he adds.

“We are giving marketers a way of capturing all those profit-potential keywords, including ones that do not have an immediate result but eventually lead to a purchase,” says Tuttle. “ClearSaleing captures all effective keywords in the funnel, not just the last click.”

All Clicks Count

ClearSaleing’s automated bid management is the only industry solution that fully incorporates attribution along the entire purchase path, not just the first or last click. These options allow marketers to expand keyword use to include those keywords at the ‘top of the funnel,’ to facilitate brand awareness as well as conversions. The solution employs ClearSaleing’s unique system of keywords, organized into three categories:

• Introducers (First Click) – The first search term that results in a visit to your site. These terms generally are more generic and almost never result in an immediate purchase. Because these terms are more general, they are usually more expensive terms.

• Influencers (All clicks in between the first and the last click) – Until ClearSaleing, these clicks were generally ‘invisible’ to bid management solutions. However they are extremely important since they are what continues to move a customer along a purchase path. These terms tend to be longer phrases, often including a combination of a version of the brand name teamed with a more general term

• Closers (Last Click) – These are the terms that historically bid management systems (and analytics) see as getting ‘all of the credit for a sale’, which is incorrect. These terms are often times simply the branded terms.

“After reviewing the results of many automated keyword rules, we found that many solutions were simply ignoring important keywords or eliminating them if they had long latencies between a customer’s first visit and their purchase. Our research showed that more often than not, even extremely complicated, seemingly powerful rules resulted in bid changes for less than 1% of all keywords,” Tuttle explains.

Automated Bid Decisions

ClearSaleing offers bidding decision capabilities that differentiates the system from typical industry bid management rules. In addition to ClearSaleing’s unique capability to optimize on profit and true ROI, ClearSaleing also offers the capability to optimize on CPA or CPL if required by the business. It is flexible enough to allow a marketer to use the most appropriate optimization method.

“By using the measures unique to ClearSaleing, marketers can create rules that are based on business goals, ROI and profit. ClearSaleing’s attribution-based rules take into consideration not just marketing budgets but the actual costs of doing business,” says Tuttle.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touch points that contribute to and influence a sale.

ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers. The Company also publishes www.AttributionManagement.com, a website that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com

ClearSaleing and Vetra Analytics Launch an Industry First: Attribution Management Indices at Search Engine Strategies Conference.

Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry

SAN JOSE, CA — Search Engine Strategies Conference, (PRWEB) August 11, 2009 — ClearSaleing, a technology and thought leader in attribution management, and Vetra Analytics, a marketing analytics provider, today announced an industry breakthrough: the launch of the first attribution management index, American Attribution Index (AAI). The AAI measures the relative effectiveness (purchase attribution) of each media source and influence factor on online consumer conversion.

In addition to the aggregate AAI that represents an overall average index for all companies and industries, ClearSaleing and Vetra are also releasing industry-specific versions of the AAI for target verticals. The vertical industry versions of the American Attribution Index serve as important industry-specific benchmarks for CMO’s and other marketing executives. The vertical AAI indices help executives make informed media selection and budget allocation decisions by pinpointing, on a relative basis, which media sources are working and which sources should be avoided. In essence, online advertising budgets should be allocated in proportion to each media source’s AAI for the respective vertical industry. The media selection and allocation process for large-spending advertisers should be repeated over regular intervals to keep budget allocation decisions synchronized with changes in the indices.

The ability to generate vertical industry attribution indices is the newest development from ClearSaleing’s leading advertising analytics and attribution management platform. The delivery of the indices is made possible through their partnership with Vetra Analytics, who has built the sophisticated attribution models that are the foundation of the indices. “We are incredibly pleased to be partnered with Vetra to fill this huge void that exists in the marketing intelligence and web analytics world. By delivering actionable, industry-specific versions of the American Attribution Index, we will help CMOs make better media selection and allocation decisions that will positively impact both their top and bottom lines,” says Randy Smith, ClearSaleing’s co-founder and President.

“ClearSaleing and Vetra Analytics will use the data generated by the ClearSaleing platform to measure how different advertising channels influence sales in a particular vertical industry,” says Dr. Purush Papatla, President of Vetra Analytics. “This report of attribution indices by vertical sector will be of great value to advertisers and agencies in determining what marketing channels are working within their particular industry, and what relative value each marketing element contributes to a conversion or sale,” Papatla adds.

“Industry benchmarking of the relative influence of each media source on a customer purchase fits neatly with ClearSaleing’s main objective, which is to help marketers more accurately determine which marketing investments are delivering a profitable return. Vertical industry benchmarking will provide more insight into ROI and help marketers more profitably allocate media budgets across available online options,” says Smith.

ClearSaleing and Vetra will publish the general American Attribution Index (AAI) on a quarterly basis using a widget application. They will also publish relevant attribution management news and items of interest along with the Indices. Subscriptions will be available beginning in the 4th quarter to select industry versions of the AAI, where the subscription will provide an initial set of indices and quarterly updates thereafter. Having regular, ongoing access to the AAI is critical as the indices are dynamic due to several key factors: (1) the continual addition of more and more data from the new companies who join the AAI membership, (2) changes that occur in macroeconomic environmental factors, and (3) changes that occur in media options and measurement technology.

ClearSaleing and Vetra would like to encourage advertisers to become members of the AAI group and are offering special charter member subscription rates through October 31, 2009. The more advertisers that participate in the AAI from select verticals, the more accurate and beneficial the AAI becomes over time.

ClearSaleing Attribution Management Platform
ClearSaleing’s attribution management platform technology allows marketers to design and input their own attribution management model to fit their industry’s needs, precisely mapping the Purchase PathTM from a customer’s first action to their conversion and attributing a relative value to each marketing element along the way that contributed to that conversion. Company representatives will be providing demonstrations of ClearSaleing’s attribution management platform at the ClearSaleing booth, # 822 throughout the conference.

Vertical marketers in Financial Services, Insurance, Professional Services, Travel, Pharmaceutical, Automotive and Retail industries can use ClearSaleing’s customized attribution feature to assign a value of relative influence for each ad, ad source, or organic referrer that contributes to a purchase. For example, one ClearSaleing client is tying applicant credit scores from online loan applications to the ads that drove the application in the first place. ClearSaleing’s ability to integrate all of this standalone data makes these types of measurements and insights possible.

“It is the natural evolution in our development of the industry-leading attribution management platform that allows marketers to see each and every ad that influences a conversion and attribute an accurate ROI and profit value to each ad,” adds Smith.

Leading interactive agencies such as Range Online Media, an iProspect company, are incorporating ClearSaleing’s attribution management platform into their client service portfolio. “We have been working with our clients to track campaign investments through attribution modeling for over two years, and are excited to see enhancements of this kind in the industry. It’s a critical element to helping us create what we call Accountable Brand Advertising. With attribution tools of this kind in our arsenal, we have the ability to create and measure more profitable and growing campaigns utilizing the proper mix of activities across the entire customer conversation – not just the last ad,” says Dustin Engel, Vice President, Strategy and Media, Range Online Media.

Advertisers using ClearSaleing’s advertising analytics and attribution management technology include American Greetings, OfficeMax, Goodyear Tire Company, Allegro Medical, Harry & David, Stanley Steemer, Nationwide Insurance, Safe Auto and many others.

Beyond the Last Click
ClearSaleing eliminates the “last click” way of thinking that leads to faulty investment decisions. Through its cross-media profit tracking, Purchase Path attribution technology, easy-to-use UI and comprehensive report library, ClearSaleing is able to uncover and track rich, detailed, and complex consumer behavior that is required to accurately measure and optimize advertising investment performance–unlike the limited and inadequate “last click” method.

While other vendors may say that they provide attribution management solutions or that they calculate ROI, ClearSaleing actually delivers. Unlike others, ClearSaleing integrates with a marketer’s back-end system to provide accurate profit calculations that account for cost of goods sold and shipping costs, in addition to advertising costs and ClearSaleing’s own fees. This means that ClearSaleing’s profit reports are actually accurate for each sale, each product sold, each ad source, each campaign and even each individual ad.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in analytics R&D, dashboards and customer data-based models. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership, Vetra has the ability to dig deep into your data repositories and locate key insights that can optimize your marketing decisions, enhance your customer satisfaction and increase ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touch points that contribute to and influence a sale.

ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers. The Company also publishes AttributinManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

Attribution management is becoming an increasingly important tool for etailers wishing to more precisely identify which online spend activities are leading to conversions. ClearSaleing, a technology and thought leader in attribution management, is taking it one step further: ClearSaleing’s new custom attribution settings enable advertisers to pinpoint the exact weight that they want to give to a particular ad, ad source, or organic referrer by assigning custom attribution credit to each element.

Boston, MA, Internet Retailer Conference (PRWEB) June 15, 2009 — Attribution management is becoming an increasingly important tool for etailers wishing to more precisely identify which online spend activities are leading to conversions. ClearSaleing, a technology and thought leader in attribution management, is taking it one step further: ClearSaleing’s new custom attribution settings enable advertisers to pinpoint the exact weight that they want to give to a particular ad, ad source, or organic referrer by assigning custom attribution credit to each element.

ClearSaleing, an advertising analytics software provider, announced its latest attribution management advancement at the Internet Retailer conference being held June 15-18 at the Boston Convention & Exhibition Center. Company representatives will be providing demonstrations of Version 4.2 at the ClearSaleing booth, #313, throughout the conference.

“With this level of fine-tuning, ClearSaleing customers now have the unique ability to define their own attribution settings–which in turn gives them the opportunity to extract even more detailed information about customer behaviors. It also gives them keen insight into the ROI of their organic SEO activities, something they’ve been struggling to do for some time. With this knowledge, they will be able to further optimize their campaigns across the entire media spectrum,” says Luke Tuttle, ClearSaleing’s Chief Technology Officer.

ClearSaleing’s full menu of advertising analytics technology is helping major brand etailers better allocate marketing budget resources by tracking and optimizing profitability across a myriad of online and offline marketing channels in use. Etailers using ClearSaleing technology include American Greetings, Goodyear Tire Company, Allegro Medical, Stanley Steemer, Nationwide Insurance and many others.

ClearSaleing Purchase Path Technology
Attribution management is the center of ClearSaleing’s Purchase Path Technology which enables Internet retailers to accurately measure, compare and optimize profit (ROI) across their online advertising portfolio. In addition to the enhanced attribution management features, marketers can now configure ClearSaleing to assign a cost to organic traffic for each search engine, providing for the first time a legitimate basis of comparison to paid advertising alternatives.

ClearSaleing has also developed industry-focused versions of the software to address the specific needs of advertisers within the Financial Services, Insurance, Professional Services, Travel, Pharmaceutical, Automotive and Retail industries. The industry versions help marketers better track variables specific to their industry without the need for costly customization or tedious workarounds.