Attribution management is becoming an increasingly important tool for etailers wishing to more precisely identify which online spend activities are leading to conversions. ClearSaleing, a technology and thought leader in attribution management, is taking it one step further: ClearSaleing’s new custom attribution settings enable advertisers to pinpoint the exact weight that they want to give to a particular ad, ad source, or organic referrer by assigning custom attribution credit to each element.

Boston, MA, Internet Retailer Conference (PRWEB) June 15, 2009 – Attribution management is becoming an increasingly important tool for etailers wishing to more precisely identify which online spend activities are leading to conversions. ClearSaleing, a technology and thought leader in attribution management, is taking it one step further: ClearSaleing’s new custom attribution settings enable advertisers to pinpoint the exact weight that they want to give to a particular ad, ad source, or organic referrer by assigning custom attribution credit to each element.

ClearSaleing, an advertising analytics software provider, announced its latest attribution management advancement at the Internet Retailer conference being held June 15-18 at the Boston Convention & Exhibition Center. Company representatives will be providing demonstrations of Version 4.2 at the ClearSaleing booth, #313, throughout the conference.

“With this level of fine-tuning, ClearSaleing customers now have the unique ability to define their own attribution settings-which in turn gives them the opportunity to extract even more detailed information about customer behaviors. It also gives them keen insight into the ROI of their organic SEO activities, something they’ve been struggling to do for some time. With this knowledge, they will be able to further optimize their campaigns across the entire media spectrum,” says Luke Tuttle, ClearSaleing’s Chief Technology Officer.

ClearSaleing’s full menu of advertising analytics technology is helping major brand etailers better allocate marketing budget resources by tracking and optimizing profitability across a myriad of online and offline marketing channels in use. Etailers using ClearSaleing technology include American Greetings, Goodyear Tire Company, Allegro Medical, Stanley Steemer, Nationwide Insurance and many others.

ClearSaleing Purchase Path Technology
Attribution management is the center of ClearSaleing’s Purchase Path Technology which enables Internet retailers to accurately measure, compare and optimize profit (ROI) across their online advertising portfolio. In addition to the enhanced attribution management features, marketers can now configure ClearSaleing to assign a cost to organic traffic for each search engine, providing for the first time a legitimate basis of comparison to paid advertising alternatives.

ClearSaleing has also developed industry-focused versions of the software to address the specific needs of advertisers within the Financial Services, Insurance, Professional Services, Travel, Pharmaceutical, Automotive and Retail industries. The industry versions help marketers better track variables specific to their industry without the need for costly customization or tedious workarounds.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touch points that contribute to and influence a sale.

ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Columbus, OH (PRWEB) May 6, 2009 — Attribution management – the ability to scientifically measure which online marketing activities in a campaign contributed to a sale – is one of the hottest topics in marketing today, as agencies and advertisers have a growing need to more accurately allocate online spend dollars. At May’s Search Insider Summit, ClearSaleing, the leading provider of advertising portfolio management software, is hosting and participating in a series of events designed to give attendees a well-rounded look at the science and value proposition of attribution management.

ClearSaleing Chief Innovation Officer Adam Goldberg, described as “the attribution management guru” by Forrester Research, will give a presentation titled “Choosing the Right Attribution Management Solution” at the ClearSaleing-hosted Lunch and Learn session, Thursday, May 7th, beginning at 1 PM. Attendees will receive a complimentary Attribution Management Buyer’s Guide that outlines questions they should ask of potential attribution management vendors.

“Advertisers are beginning to recognize that counting just the last click before a conversion does not give adequate ROI insight into the various marketing elements that contributed to that conversion. At Search Insider Summit, we’ll examine how attribution management goes far beyond the last click, and the benefits of using profit as a metric to evaluate campaign success,” says Goldberg. “Once a marketer has a more complete picture of the effect of each marketing activity, via the use of attribution management, they can more accurately connect marketing activities with profit.”

Goldberg is also serving as a table leader during the “Attribution” roundtable session, Thursday, May 7th at 11:30 AM.

For additional information on attribution management, Goldberg suggests marketers visit www.attributionmanagement.com, a site sponsored by ClearSaleing. The site gives regular webinars on the science and practice of attribution management and offers videos, articles and analysis to help marketers gain greater understanding of this emerging field.

About Adam S. Goldberg – Chief Innovation Officer
Prior to ClearSaleing, Adam Goldberg worked at Google where he was hired to start their first inside sales team in 2003. While at Google he helped to build the inside sales team into a $500 million a year organization. He also created Google’s proprietary B2B search engine to help his sales team identify prospects and to help Google better understand its customer base. Prior to working at Google, Adam Goldberg started Actuate Software’s inside sales division. Actuate is a leader in Information Delivery software. He grew this team from 1 person to 20 when he left Actuate in 2003 to join Google.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touchpoints that contribute to and influence a sale.

ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, visit www.ClearSaleing.com.

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Statistical attribution models are key to effectively allocating online ad dollars

Columbus, OH (PRWEB) May 1, 2009 – Attribution management is one of the most talked about-and misunderstood–topics in today’s online marketing environment. Agencies, e-tailers and advertisers are under increasing pressure to perfectly allocate every online ad dollar, but many are uncertain as to how to most effectively address the problem. Advertising portfolio management software provider ClearSaleing, Inc. today announced it has opened registration for a free webcast that it hopes will correct attribution management misconceptions, while giving marketers scientifically sound ways to accurately measure an ad’s influence.

ClearSaleing’s complimentary ‘Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution’ webcast, which will take place on Tuesday, May 5 at 1PM EDT, will feature a joint presentation by attribution experts Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer and Dr. Purush Papatla, President of Vetra Analytics. There is no cost to attend the webinar, but advance registration is required; visit event host Search Marketing Now to register.

“Based on extensive research that ClearSaleing has conducted, and with the input of Purush and the Vetra Analytics team, ClearSaleing has developed scientifically sound attribution models that are proven to help marketers pinpoint the ROI of every online advertising touch point,” Goldberg said. “With an increasing percentage of ad dollars being spent on social networking and blogging activities, having the ability to accurately determine the value of these ‘passive’ opportunities is key to a company’s continued success. The attribution models we will present in the webcast offer marketers real-world solutions to tracking and determining the success of these ‘hard to track’ online mediums.”

The Attribution Management Forum 3.0 webcast will provide attendees with statistics-based models for properly attributing profit to specific online advertising expenditures. To learn more about attribution management or to find out about previous Attribution Management Forums, please visit www.AttributionManagement.com.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in R&D for Marketing Analytics. Vetra also offers a number of model-driven dashboards to harvest consumer sentiment from online conversations. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership, Vetra has the ability to dig deep into your data repositories or the Internet to locate key insights that can enhance your customer satisfaction and ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touch points that contribute to and influence a sale. ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

Attendees will be provided with answers to attribution management questions through real-world data and Purchase Path analysis

Columbus, OH (PRWeb) March 16, 2009 – ClearSaleing Inc., an online advertising analytics and technology company, is hosting the webinar Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix, and registrations for the event are filling up quickly from Internet marketers around the globe.

ClearSaleing Co-Founder and Chief Innovation Officer, Adam Goldberg, and Vetra Analytics President, Dr. Purush Papatla, will be co-hosting the webinar, which will take place this Wednesday, March 18 at 1pm EST. The webinar will further analyze the complex topic of attribution management by exploring both simple, proven attribution models and more complex models for properly allocating credit across the team of advertising leading to a conversion.

“There is a growing need in the online advertising industry to be able to properly attribute credit across all advertising sources,” Goldberg said. “This webinar is going to demonstrate both the technology needed to get beyond the last click model, as well as presenting mathematical models to properly attribute credit based on common Purchase Path’s of consumers online.”

ClearSaleing has previously sponsored two forums on the topic of Attribution Management, where leading online marketing minds and industry professionals were invited to debate and begin the task of defining model frameworks for accurately assigning value across a team of ads leading to a conversion. Contrasting from the Forum series, Measuring the Immeasurable will supply data based rules on the correct allocation of ads in a Purchase Path, with profit being the ultimate measure of success.

Through ClearSaleing’s advertising analytics technology, webinar attendees will gain insights on how the proper tracking technology, paired with statistical analysis, creates concrete models for Attribution rules. Topics covered in the webinar include:

• Frequent Purchase Path scenarios
• Simple, proven, rules-based attribution models
• Why the “last click” method leads to wrong decisions
• What additional data points should be used when doing attribution
• How to build a mathematically sound model for attribution

To register for Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix webinar, go to http://www.clearsaleing.com/v9webcast.aspx.

About Vetra Analytics

Vetra Analytics is a global marketing analytics consulting firm specializing in developing models for marketing analytics, analytical staff augmentation and custom marketing dashboards to optimize marketing decision making. Vetra’s business is to help customers in turning information into advantage^TM by making numbers talk^TM.

About ClearSaleing
ClearSaleing is the leading technology provider of Advertising Analytics. Through its innovative portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

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Webinar will provide answers to attribution management questions through real-world data and Purchase Path analysis

Columbus, OH (PRWeb) March 6, 2009 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that Co-Founder and Chief Innovation Officer, Adam Goldberg, together with Vetra Analytics President, Dr. Purush Papatla, is co-hosting Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix.

The webinar, which further analyzes the complex topic of attribution management, will take place on Wednesday, March 18, 2009 at 1pm EST.

ClearSaleing has previously sponsored two forums on the topic of Attribution Management, where leading online marketing minds and industry professionals were invited to debate and begin the task of how to accurately assign value across a team of ads leading to a conversion. Contrasting from the Forum series, Measuring the Immeasurable will supply data based rules on the correct allocation of ads in a Purchase Path, with profit being the ultimate measure of success.

“We are now at a point where most online marketers agree that crediting the last ad clicked prior to the conversion is a flawed method,” Goldberg said. “The difficulty in moving from a last click model is both a technical and mathematical challenge. In this webinar we will demonstrate the technology needed to get beyond the last click and present some real mathematical models for attribution given certain Purchase Paths that consumers navigate. ”

Through ClearSaleing’s advertising analytics technology, webinar attendees will gain insights on how the proper tracking technology, paired with statistical analysis, creates concrete models for Attribution rules. Topics covered in the webinar include:

• Frequent Purchase Path scenarios
• Attributing profit to each participating ad
• Why the “last click” method leads to wrong decisions
• What additional data points should be used when doing attribution
• How to build a mathematically sound model for attribution

To register for “Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix” webinar, go to http://www.clearsaleing.com/v9webcast.aspx.

About Vetra Analytics

Vetra Analytics is a global marketing analytics consulting firm specializing in developing models for marketing analytics, analytical staff augmentation and custom marketing dashboards to optimize marketing decision making. Vetra’s business is to help customers in turning information into advantage^TM by making numbers talk^TM.

About ClearSaleing
ClearSaleing is the leading technology provider of Advertising Analytics. Through its innovative portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

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The second Forum webcast explored and defined rules for online advertising latency, unrelated sales and social media

Columbus, OH (PRWEB) February 11, 2009 – Leading online advertisers and marketers participated in the Attribution Management Forum 2.0 webcast, which was sponsored by ClearSaleing and hosted by Search Marketing Now. The goal of the second Attribution Management Forum webcast was to bring together the most influential minds in the online advertising community to continue to better identify, define and ultimately recommend improved valuation practices and methodologies for measuring an ad’s true value.

The Attribution Management Forum (AMF) webcast was attended by over 150 leaders in Internet marketing, ranging from some of the largest online advertisers to leading advertising agencies to respected industry press and bloggers. Some of the active online advertisers in attendance included: Forrester Research, iProspect, Rosetta, Best Buy, Sherwin Williams, Fifth Third Bank, Google, Yahoo! and Channel Advisor.

“The second Forum webcast really helped to build on some of the earlier attribution scenarios we proposed, while introducing some completely new scenarios to the audience as well,” said Adam Goldberg, who was the presenter during AMF 2.0 and is ClearSaleing’s co-found and Chief Innovation Officer. “There are so many advertising sources and scenarios to discuss to properly value online ads, and this Forum continued to help define the best practices and rules that began with the first Forum.”

One of the more interesting results from AMF 2.0 came from a scenario about latency. Over 60% of the attendees polled through all industries believe that even attribution is the proper method when a team of ads works over a 30-day period to provide a purchase. The attendees also concluded that even if the product sold is unrelated to the team of ads in the path, even attribution is still the best attribution role. AMF 2.0 also began to explore the value of Social Media advertising, including polling that concluded that Twitter is a useful ad source when users follow links in ‘tweets’ that lead to sales. These conclusions, along with new scenarios, will continue to be dissected in the next Attribution Management Forum webcast, scheduled for late April.

If you would like to view and participate in the polling for the Attribution Management Webcast, you can do so at http://searchmarketingnow.com/on-demand. To learn more about attribution management and discover related content, visit www.AttributionManagement.com.

About ClearSaleing:
ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

Forum looks to draw further conclusions for properly attributing online ad conversion credit across the entire team of online advertisements.

Columbus, OH (PRWEB) January 21, 2009 — As the webcast for the Attribution Management Forum 2.0 nears, many leaders in the online marketing and advertising industry have begun the process of joining the Forum to help define attribution management rules and methodologies. ClearSaleing, an online advertising analytics and technology company, is sponsoring the Forum, which will be hosted by Search Marketing Now.

ClearSaleing

The Attribution Management Forum 2.0 will be held on Thursday, January 29th at 1 p.m. EST, and is the second Forum in a series intended to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers – how to properly assign value across the team of ads that contributed to a sale or conversion.

The first Attribution Management Forum was successful in establishing basic guidelines and rules for attribution management across various online advertising sources. The purpose of the second Attribution Management Forum webcast is to build upon the concepts and guidelines that were established during the initial Forum webcast in October 2008, while introducing new scenarios and categories related to online ad conversion to the respective audiences of leading online advertisers and marketers.

With a high level of participation from these leaders, we can draw decisive conclusions that will improve the performance of companies and agencies alike.

“It is encouraging to see that many of the most influential online advertising minds are continuing their interest in the Forum to better the process of attribution management,” said Adam Goldberg, who is the presenter of the Forum, and the co-founder and Chief Innovation Officer at ClearSaleing. “With a high level of participation from these leaders, we can draw decisive conclusions that will improve the performance of companies and agencies alike.”

Some of the online advertising topics that will be discussed during the Attribution Management Forum 2.0 include:

• How the length of time between searches affects how the ad(s) are credited
• How to properly credit ads that contribute to the sale of a non-related purchase
• How to give accurate conversion credit for purchase path’s that include offline touches

Creative minds in the Internet marketing and online advertising fields are encouraged to become active members of the Attribution Management Forum 2.0. The second webcast will take place on Thursday, January 29 at 1:00 p.m. EST. If you are interested in attending the Attribution Management Forum 2.0, you may register here.

About ClearSaleing:
ClearSaleing Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing’s proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio. For more information, please visit http://www.ClearSaleing.com/.

Forum of online advertisers further investigates how to properly attribute ad conversion credit across the entire team of online advertisements.

Columbus, OH (PRWEB) January 12, 2009 — After establishing some basic guidelines and rules for attribution management across various online advertising sources, a second Attribution Management Forum (AMF) will be held on January 29, 2009. The purpose of the second Attribution Management Forum webcast, sponsored by ClearSaleing and hosted by Search Marketing Now, is to build upon the concepts and guidelines that were established during the initial Forum webcast in October 2008, while introducing new scenarios and categories to the respective audiences of leading online advertisers and marketers.

The first Forum taught us that the ‘last click’ model is no longer an option, and marketers are trying to give fair, and more accurate credit to the multiple ads that help a user to convert on their site. For the second Forum webcast, we want to dig deeper into these scenarios to define credit rules for each of the various scenarios and sources, while introducing new topics for thought.

“In the first Forum, we were really starting with a clean slate and trying to understand which basic rules could be established when attributing credit to an online ad conversion that was the result of a team of ads,” said Adam Goldberg, co-found and Chief Innovation Officer of ClearSaleing. “The first Forum taught us that the ‘last click’ model is no longer an option, and marketers are trying to give fair, and more accurate credit to the multiple ads that help a user to convert on their site. For the second Forum webcast, we want to dig deeper into these scenarios to define credit rules for each of the various scenarios and sources, while introducing new topics for thought.”

Online advertising topics that will be discussed during the Attribution Management Forum 2.0 include:

• how the length of time between searches affects how the ad(s) are credited
• how to properly credit ads that contribute to the sale of a non-related purchase
• how to give accurate conversion credit for purchase path’s that include offline touches

Creative minds in the Internet marketing and online advertising fields are encouraged to become active members of the Attribution Management Forum. The second webcast will take place on January 29 at 1:00 PM EST. If you are interested in attending the Attribution Management Forum 2.0, you can register here.

About ClearSaleing

ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Our technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing’s proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio. For more information, visit www.ClearSaleing.com.

The initial Forum webcast, co-sponsored by ClearSaleing and Search Marketing Now, began the process of defining attribution management practices and methodologies.

Columbus, OH (PRWEB) November 19, 2008 — Leading online advertisers and marketers participated in the first Attribution Management Forum webcast, which was co-sponsored by ClearSaleing and Search Marketing Now. The goal of the first Attribution Management webcast was to bring together the most influential minds in the online advertising community to better identify, define and ultimately recommend improved valuation practices and methodologies for measuring an ad’s value.

Attribution Management Forum

With that said, over 85 percent of the participants are still unable to go beyond last click attribution accurately today, which proves there is still a long way to go for many companies to improve the performance of their online advertising.

The Attribution Management Forum webcast was attended by over 150 leaders in Internet marketing, ranging from some of the largest online advertisers to leading advertising agencies to respected industry press and bloggers. Some of the active online advertisers in attendance included: American Greetings, YellowPages.com, eBay, FTD, Starcom, Google, Orbitz, Yahoo!, Nationwide Insurance and General Motors.

Many attribution management scenarios across a wide range of online advertising sources were explored during the webcast. While only intended to start the thought process and not to draw specific conclusions , the initial Forum webcast did produce one especially important theme. The attendees reached a virtual unanimous consensus that the often-used last click method of attribution, which gives sole credit of a conversion to the last ad clicked by a consumer prior to purchase, is not a reasonable means for properly valuing an ad’s true contribution. And while no specific conclusion was reached on exactly how, virtually all attendees agreed that credit should be shared between all ads that contributed to a conversion.

“It was very interesting to see that no matter what the experience level of the marketer in attribution management, there was consensus that an even attribution model is more accurate than a last click model,” said Adam Goldberg, ClearSaleing’s Co-Founder and Chief Innovation Officer. “With that said, over 85 percent of the participants are still unable to go beyond last click attribution accurately today, which proves there is still a long way to go for many companies to improve the performance of their online advertising.”

If you would like to view and participate in the polling for the Attribution Management Webcast, you can do so at http://searchmarketingnow.com/on-demand. To learn more about attribution management and discover related content, visit www.attributionmanagement.com.

About ClearSaleing:
ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

About Search Marketing Now:
Search Marketing Now webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online. Register today for one of our free webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. Continue your professional development without leaving the office.

The mission of the Forum, sponsored by ClearSaleing and Search Marketing Now, is to define attribution management practices and methodologies.

We are extremely pleased with the turnout thus far We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate. Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum’s unique presentation style We will make use of interactive polling questions to generate a ‘town hall’ style debate, ensuring that every angle of attribution management is covered.

Columbus, OH (PRWEB) October 22, 2008 – With the Kickoff Webcast for the Attribution Management Forum rapidly approaching, ClearSaleing has announced the Forum will have many influential names from the Internet marketing community in attendance. The goal of the Attribution Management Forum is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad’s value.

ClearSaleing has announced that, among other influencers who will be in attendance, the Attribution Management Forum Kickoff Webcast will feature many of the most influential authors in the online advertising industry, including: David Rodnitzky, Vice President of Strategy for PPCAdBuying in San Francisco; Kevin Ryan, CEO of strategic consulting firm Motivity Marketing and chairman of the Search Engine Strategies Advisory Board; and David Szetela, founder and CEO of Clix Marketing.

“We are extremely pleased with the turnout thus far,” said Adam Goldberg, ClearSaleing’s co-founder and Chief Innovation Officer. “We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate.”

Besides the list of influential writers in the industry, the Forum has also attracted several major online advertisers, including American Greetings, General Motors, and Nationwide Insurance. There are also several interactive agencies who will be in attendance, including Rosetta (formerly Brulant) and The Booyah Agency.

“Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum’s unique presentation style,” Goldberg continued. “We will make use of interactive polling questions to generate a ‘town hall’ style debate, ensuring that every angle of attribution management is covered.”

The Attribution Management Kickoff Webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the Forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum.

About ClearSaleing

ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.