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	<description>The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion.</description>
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		<title>The Attribution Management Forum: Part 5 Offline Ads</title>
		<link>http://www.attributionmanagement.com/2009/01/the-attribution-management-forum-part-5-offline-ads/</link>
		<comments>http://www.attributionmanagement.com/2009/01/the-attribution-management-forum-part-5-offline-ads/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:45:35 +0000</pubDate>
		<dc:creator>ClearSaleing</dc:creator>
				<category><![CDATA[AMF 1]]></category>
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		<category><![CDATA[AMF 1: Offline Ads]]></category>
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		<description><![CDATA[The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &#38; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline [...]]]></description>
			<content:encoded><![CDATA[<p>The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &amp; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad.</p>
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		<title>The Attribution Management Forum: Part 4 Banner Impressions and Clicks</title>
		<link>http://www.attributionmanagement.com/2009/01/the-attribution-management-forum-part-4-banner-impressions-and-clicks/</link>
		<comments>http://www.attributionmanagement.com/2009/01/the-attribution-management-forum-part-4-banner-impressions-and-clicks/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 19:08:48 +0000</pubDate>
		<dc:creator>ClearSaleing</dc:creator>
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		<description><![CDATA[The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &#38; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks.

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			<content:encoded><![CDATA[<p>The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &amp; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fourth in the series: Banner Impressions and Clicks.</p>
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		<title>The Attribution Management Forum: Part 3 Lifetime of a Banner Impression</title>
		<link>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-3-lifetime-of-a-banner-impression/</link>
		<comments>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-3-lifetime-of-a-banner-impression/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:34:56 +0000</pubDate>
		<dc:creator>ClearSaleing</dc:creator>
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		<description><![CDATA[The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &#38; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression.

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		<title>The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution</title>
		<link>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-2-lifetime-ad-value-and-attribution/</link>
		<comments>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-2-lifetime-ad-value-and-attribution/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 20:21:44 +0000</pubDate>
		<dc:creator>ClearSaleing</dc:creator>
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		<title>The Attribution Management Forum: Part 1 Paid Seach and Attribution</title>
		<link>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-1-paid-seach-and-attribution/</link>
		<comments>http://www.attributionmanagement.com/2008/12/the-attribution-management-forum-part-1-paid-seach-and-attribution/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 20:18:44 +0000</pubDate>
		<dc:creator>ClearSaleing</dc:creator>
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		<description><![CDATA[The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet &#38; ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the first in the series: The Paid Search Environment and Attribution.

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