The goal of the Attribution Management Forum series is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad’s value.

This clip from the AMF 2.0 discusses how to credit Offline Ads, SEO, and Social media efforts. Some of the other discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction. Make sure to register for the 4^th Forum in the series: Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution, which will take place on July 28, 2009 at 1pm EST.

To continue reading articles and see the videos from previous forums, visit the Scenario and Video sections of the Attribution Management Site.

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.

This is the third video in the 2.0 series and covers Offline Ads, SEO, and Social Media. The different Purchase Paths explored in this video are : Direct mail with a branded search, Search with SEO, Twitter with a search, and Twitter with the address bar. Please visit ClearSaleingInc on YouTube for the latest Attribution videos and events.

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.

This is the second video in the 2.0 series and covers Banner Impressions and Clicks. The different Purchase Paths explored in this video include: Search followed by banner impressions, and Search followed by banner clicks, . Please visit ClearSaleingInc on YouTube for the latest Attribution videos and events.

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series.

This is the first video in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). The different Purchase Paths explored in this video include : search with a time element, product sold is unrelated to the ad, and lifetime ad value with related products. Please visit ClearSaleingInc on YouTube for the latest Attribution videos and events.