Attribution Management is about giving credit where credit is due. In the process of applying attribution management to measure your online media, there is a lot of other information that can be garnered and turned into action. In this free webinar,  ClearSaleing CIO and Co-Founder Adam Goldberg, will discuss some of the other data that is available, and how to capitalize on it, like:

• How to negotiate better rates from display networks
• How to negotiate with your affiliates
• How to identify opportunities for cross-sell/up-sell
• The impact of latency and how to account for it
• How lowering your quality score can increase your profits

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This free webinar discussed:

• How different marketing tactics tend to come in at different points in the conversion funnel
• Why it is important to provide credit to the entire purchase path a user utilizes to convert
• How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others
• How understanding the complete picture for PPC upper funnel terms impacted accounts
• How attributed data has been a component in successfully driving down CPA
• How impression tracking proves the true value of display

View the webinar now. (Registration required)

Rosetta’s command of ClearSaleing’s attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:

- How different marketing tactics tend to come in at different points in the conversion funnel

- Why it is important to provide credit to the entire purchase path a user utilizes to convert

- How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others

- How understanding the complete picture for PPC upper funnel terms impacted accounts

- How attributed data has been a component in successfully driving down CPA

- How impression tracking proves the true value of display

Speakers during the webinar include Rosetta’s Analytics and Optimization Manager, Brean  Bark, along with Search, Online and Social Media Manager, Aaron Smith. The discussion is moderated by ClearSaleing’s co-founder and CIO, Adam Goldberg.

Register now for this free webinar.

On Wednesday, May 12 at 1pm EST, ClearSaleing will be presenting a webinar on the most common myths and misconceptions by attribution’s supporters and detractors. Here are the 12 most common misconceptions that will be addressed during this webinar:

1. I don’t have an attribution problem
2. The last click is the chosen one
3. There are no good methods for assigning attribution credit
4. There are no good tools for attribution
5. Attribution can be done with web analytics
6. Attribution can be done in a silo
7. Attribution is about buying the right mix of media
8. Attribution pulls dollars away from search
9. Path analysis is a waste of time
10. A/B testing is effective for attribution
11. Attribution Management takes too much time to be worth it
12. Attribution Management is a silver bullet

If you are interested in learning more about these topics, please join us for this free webcast to hear ClearSaleing’s point of view on these items.

Attribution management is shrouded in mystery to some online marketers. But it’s pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn’t mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic listings, a social media site and then eventually decided to buy. There’s a whole lot of contact before the click and if you’re responsible for all of those touch points, you need to be able to appropriate your marketing dollars where they count most.

Join us for a free webinar when we discuss:

• How to analyze your current attribution management status (or lack of it);
• Are there any good tools available?
• Which ads and sources should get credit?
• Is path analysis a waste of time?
• Will attribution pull dollars away from search?
• And much more…

Register for the webinar which takes place Wednesday, May 12 at 1pm.

Length- 51 minutes

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Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you.

Watch this free webcast to learn:

The various approaches to attribution, with pros and cons for each offering:

• Ad Servers
• Web Analytics
• Consulting Groups
• Technologies
• The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
• On the back end, what do you do with the data?
• Which solution would be best for you given your current environment need

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Original Date- December 1, 2009

Length- 58 minutes

Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.

Forrester Research, Inc. Senior Analyst Emily Riley, a leading authority on the topic, will be our guest speaker and present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.

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Original Date- October 1, 2009

Length- 36 minutes

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics.

ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI).  The AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.

In this webcast, we’ll learn more about the AAI, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
There are three versions of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Attend this webcast and learn:
•    How to discover the relative importance of online media sources in influencing purchase decisions.
•    How you can benchmark against your competitors using the vertical attribution indices.
•    How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

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Original Date- July 28, 2009

Length- 62 minutes

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution.

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments. But to do so requires the right advertising analytics solution. How do you evaluate the various options? Which attribution management features and capabilities should marketers look for in advertising analytics packages?

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including:
•    tracking capability
•    reporting functions
•    relevance of ads along Purchase Paths
•    basic and custom attribution modeling
•    data storage

Find out what you need to know – and what questions to ask – when considering an advertising analytics solution for attribution management.

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Original Date- May 5, 2009

Length- 55 minutes

This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.
The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.

Mr. Goldberg and Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:

•   Social media

•   Word of Mouth

•   The differences between short Purchase Paths and long Purchase Paths

Like the previous Forums, there will be some interactive elements.  In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.

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