http://www.attributionmanagement.com The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion. Tue, 09 Mar 2010 19:37:02 +0000 http://backend.userland.com/rss092 en Once again Attribution Management proves to be a hot topic at industry conferences and shows around the country. ClearSaleing co-founder and CIO, Adam Goldberg, explains some common questions and issues surrounding attribution management at this year's Etail West conference in Palm Desert, CA. http://www.attributionmanagement.com/2010/03/attribution-management-hot-topic-at-etail-west-2010/ Date: Wednesday, March 10, 2010 Time: 1:00 PM EST | 10:00 AM PST Register Now Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is ... http://www.attributionmanagement.com/2010/02/the-attribution-managament-forum-which-attribution-solution-is-the-right-fit-for-you/ View the entire article Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending. Attribution is a method of determining which of your online ads lead a customer toward a purchase ... http://www.attributionmanagement.com/2010/02/dm-news-attribution-management-impacting-the-bottom-line/ Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the ... http://www.attributionmanagement.com/2010/01/search-engine-land-one-small-step-for-marketers-one-giant-leap-in-profit/ By Joy Brazelle, Director, Product Marketing and Professional Services Background Back in the good old days of marketing, marketers made decisions solely based on their gut feelings. They'd create their marketing and media plans, and then print out a huge spreadsheet filled with marketing launches, ad buys, and creatives for the year.  ... http://www.attributionmanagement.com/2010/01/the-attribution-opportunity-%e2%80%93-widening-the-top-of-the-funnel/ Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there ... http://www.attributionmanagement.com/2010/01/search-engine-land-attribution-what-it-is-and-why-it%e2%80%99s-important/ Watch the Webcast- (registration required) Original Date- December 1, 2009 Length- 58 minutes Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the ... http://www.attributionmanagement.com/2009/12/interactive-attribution-last-click-measurement-is-dead-now-what/ Watch the Webcast- Real Media Audio (16.2k) Original Date- October 1, 2009 Length- 36 minutes Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing, Inc., a leader in advertising analytics and ... http://www.attributionmanagement.com/2009/12/the-american-attribution-index-using-advertising-attribution-management-to-improve-media-mix-allocation/ Watch the Webcast- Real Media Audio (16.2k) Watch the Webcast- Windows Media Audio (16.2k) Original Date- July 28, 2009 Length- 62 minutes This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution. Attribution management — the process of tracking, assembling and properly valuing an entire team of ... http://www.attributionmanagement.com/2009/12/attribution-management-buyer%e2%80%99s-guide-10-features-of-a-good-advertising-analytics-solution/ Watch the Forum- Real Media Audio (16k) Watch the Webcast- Windows Media Audio (16k) Original Date- May 5, 2009 Length- 55 minutes This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested. The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder ... http://www.attributionmanagement.com/2009/12/attribution-management-forum-3-0-how-to-build-accurate-models-to-solve-attribution/