http://www.attributionmanagement.com The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion. Wed, 22 Dec 2010 16:16:57 +0000 http://backend.userland.com/rss092 en Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? ... http://www.attributionmanagement.com/2010/12/adexchanger-com-clearsaleing-cio-goldberg-reviews-attribution-across-digital-advertising/ The lottery has a slogan, “You have to play to win.” In business, you have to be considered to win. The more often you are considered the more chances you have to win. If you want to increase your odds of being considered, and even more ... http://www.attributionmanagement.com/2010/12/sew-blog-how-to-successfully-use-advertising-to-get-into-the-consumer%e2%80%99s-consideration-set/ Advertisers with Multiple Brand Sites Gain Deeper Attribution Insights into Customer Behavior Columbus, Ohio (PRWEB) December 2, 2010 Customers travel in many directions along a Purchase Path, from email to shopping engine to landing page. But within a larger "brand family" of more than one site, advertisers haven't been ... http://www.attributionmanagement.com/2010/12/clearsaleing-multi-brand-attribution-analytics-raises-brand-advertiser-roi/ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads ... http://www.attributionmanagement.com/2010/11/sew-blog-connecting-rings-and-bricks-to-clicks-connecting-online-to-offline/ Columbus, OH and San Francisco, CA (PRWEB) November 9, 2010 For sophisticated online advertisers and leading digital agencies, it is always a challenge to have their best-in-class solutions work in unison. As search marketing is typically directly or indirectly connected to other advertising investments such as online ... http://www.attributionmanagement.com/2010/11/market-leaders-clearsaleing-and-marin-software-join-forces-for-seamless-paid-search-and-attribution-platform-integration/ ClearSaleing’s Adam Goldberg to Show Benefits of Attribution in B2B and Multi-Channel Marketing Chicago, IL (PRWEB) October 19, 2010 Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago ... http://www.attributionmanagement.com/2010/10/ses-chicago-attendees-get-knowledge-roi-via-clearsaleing-attribution-insights/ Testing seems to be the answer to everything advertising-related these days. When an audience member asks a tough question at a conference, a panel member inevitably says, “You have to test.” Many of the things that we want to know or try requires that we set ... http://www.attributionmanagement.com/2010/10/sew-blog-testing-is-a-waste-of-time/ On the Agenda is the Right Way to Measure ROI Across all Marketing Channels New York, NY (PRWEB) October 4, 2010 ClearSaleing, a leader in attribution management and advertising analytics, will examine how to use attribution to obtain deeper customer insights and more accurate ROI ... http://www.attributionmanagement.com/2010/10/clearsaleing-takes-the-mystery-out-of-attribution-at-smx-east/ The Total Economic Impact of ClearSaleing Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing’s advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ... http://www.attributionmanagement.com/2010/10/webinar-the-total-economic-impact-of-clearsaleing/ Okossi, Chinnappan Bring Unparalleled Technical, Theoretical Experience to Media Mix Modeling. Columbus, OH (PRWEB) September 22, 2010 Following directly on the heels of the release of the Forrester Consulting study that showcased a 605% ROI for companies using ClearSaleing’s software, advertising analytics leader ClearSaleing announced ... http://www.attributionmanagement.com/2010/09/clearsaleing-expands-attribution-management-modeling-leadership-position-with-new-hires/