Industry News and Events
Including E-mail in the Attribution Equation
WebRulon Blog, 2010
Attribution in Real-Time Audience Targeting
Xuhui Shao, July 2010
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Alex Cohen, July 2010
Which Attribution Solution is the Right Fit for You?
ClearSaleing, June 2010
Finding an Attribution Model for Online Media Channels
Laurie Sullivan, June 2010
Media Attribution Must Include Ad Views
Jeff Greenfield, May 2010
The Transformation of Brand Marketing
Richard Walker, May 2010
Attribution Management- 2010 Trends: There’s a MAP for That
Cort Gorman, May 2010
View-Thru Attribution Management
Gabriel Goldenberg, April 2010
Attribution – being fair will help you make better marketing decisions
Paul Marshall, April 2010
Improving Marketing ROI: Towards a More Equitable Conversion Attribution Model
Dan Eggleston, MediaPost Blog, March 2010
A Perfect Storm for Marketing Technology
Scott Brinker, March 2010
Measuring Marketing ROI: Campaign Attribution and Campaign Influence
Saad Hameed, March 2010
Multi-Touch Attribution: Should I be Worried?
Visitor Insights Blog, March 2010
Does SEM = SEO + CPC Still Add Up?
Danny Sullivan, Search Engine Land Blog, March 2010
Case Study- Attributing Conversions to Assisting Keywords Lowers CPA
MarketingSherpa.com blog, Case Study #CS31487
A Look Ahead – Search for 2010
Brian Lewis, PPC Summit Insider Tips
different strokes for different folks
Professor Coldheart, Periscope Depth, December 2009
The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)
Tim Wilson, Gilligan on Data Blog, December 2009
Google Analytics, Web Marketing Campaigns, and Conversion Attribution
Jeremy Shaffer, December 2009
The Biggest SEM Challenges for 2010
Kent Lewis, Online Marketing Connect, December 2009
Jon Baron, adotas, December 1, 2009
Achieving Paid Search Balance: 3 Reasons To Invest In Non-Branded Terms
Cara Beaudette, Search Engine Land Blog, Nov 18, 2009
How To Bid Profitably On Nonconverting Keyword
Brad Geddes, Search Engine Land Blog, Nov 9, 2009
7 Ways to Know If Your SEO Company is BS
Simon Abramovitch, NVI Blog, November 9, 2009
7 Steps to Developing a Solid Multi-channel Distribution Strategy
Chad Mitchell, Insurance Experts’ Forum, November 5, 2009
Google Analytics Alternatives – Measuring Beyond “Last Click Wins”
John Santangelo, TipTe.com Blog, November 6, 2009
Live from Ad:Tech — The Myth of the “Last Click”
Rob Birgfeld, SmartBlog on Social Media, November 5, 2009
Cross-Channel Attribution Model On Track To Replace The Last Click
Laurie Sullivan, Media Post News, October 27, 2009
A Simple Way To Think About Attribution
Shar Van Boskirk, The Forrester Blog, October 16, 2009
The Truth About Attribution Modelling
Dax Hamman, DaxThink: Digital life, October 12, 2009
The PeC Review: ClearSaleing Ties Profit to Marketing Tactics
Armando Roggio, Practical Ecommerce, October 9, 2009
Ecommerce Know-How: Avoid The Last Click Effect
Armando Roggio, Practical Ecommerce, October 2, 2009
Attribution Management Needed for Pay Per Click
Last Click News, September 6, 2009
TechPulse360 Blog, August 13, 2009
Make Every Click Count! Advanced PPC Tactics
Derek Edmond, blog aimClear, August 13, 2009
Last Click Attribution Debated At SES San Jose
Doug Caverly, WebProNews, August 12, 2009
ClearSaleing Turns Sesame Street Guessing Game Into Science
Laurie Sullivan, Media Post News, August 11, 2009
5 things I’ve Learned Leading Social Media Initiatives
Dirk Shaw, dirkshaw: blog, August 8, 2009
Conversion Attribution and the John Wanamaker Problem
Rob Jackson, Latitude Blog, July 31, 2009
ClearSaleing Finds Profit, Loss In Purchase Path
Laurie Sullivan, Media Post News, May 7, 2009
Unraveling Marketing Attribution
John Lovett, Analytics Evolution, February 10, 2009
Has the Clickthrough lost its relevance?
David L. Smith, Online Metrics Insider, May 27, 2008
Findings on Conversion Attribution
Michael Whitehouse, iPerceptions, May 20, 2008
Digital marketing and “Attribution Management”
Rob Birgfeld
Total Economic Impact: Attribution Webinar
Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
Download the Report »
About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
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