Industry News and Events
Multi-Touch Attribution: Should I be Worried?
Visitor Insights Blog, March 2010
Does SEM = SEO + CPC Still Add Up?
Danny Sullivan, Search Engine Land Blog, March 2010
Case Study- Attributing Conversions to Assisting Keywords Lowers CPA
MarketingSherpa.com blog, Case Study #CS31487
A Look Ahead – Search for 2010
Brian Lewis, PPC Summit Insider Tips
different strokes for different folks
Professor Coldheart, Periscope Depth, Dec 15, 2009
The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)
Tim Wilson, Gilligan on Data Blog, December 14, 2009
Google Analytics, Web Marketing Campaigns, and Conversion Attribution
Jeremy Shaffer, December 11, 2009
The Biggest SEM Challenges for 2010
Kent Lewis, Online Marketing Connect, December 4, 2009
May the Best Click Win
Jon Baron, adotas, December 1, 2009
Achieving Paid Search Balance: 3 Reasons To Invest In Non-Branded Terms
Cara Beaudette, Search Engine Land Blog, Nov 18, 2009
How To Bid Profitably On Nonconverting Keyword
Brad Geddes, Search Engine Land Blog, Nov 9, 2009
7 Ways to Know If Your SEO Company is BS
Simon Abramovitch, NVI Blog, November 9, 2009
7 Steps to Developing a Solid Multi-channel Distribution Strategy
Chad Mitchell, Insurance Experts’ Forum, November 5, 2009
Google Analytics Alternatives – Measuring Beyond “Last Click Wins”
John Santangelo, TipTe.com Blog, November 6, 2009
Live from Ad:Tech — The Myth of the “Last Click”
Rob Birgfeld, SmartBlog on Social Media, November 5, 2009
Cross-Channel Attribution Model On Track To Replace The Last Click
Laurie Sullivan, Media Post News, October 27, 2009
A Simple Way To Think About Attribution
Shar Van Boskirk, The Forrester Blog, October 16, 2009
The Truth About Attribution Modelling
Dax Hamman, DaxThink: Digital life, October 12, 2009
The PeC Review: ClearSaleing Ties Profit to Marketing Tactics
Armando Roggio, Practical Ecommerce, October 9, 2009
Ecommerce Know-How: Avoid The Last Click Effect
Armando Roggio, Practical Ecommerce, October 2, 2009
Attribution Management Needed for Pay Per Click
Last Click News, September 6, 2009
In Defense Of The Banner Ad
TechPulse360 Blog, August 13, 2009
Make Every Click Count! Advanced PPC Tactics
Derek Edmond, blog aimClear, August 13, 2009
Last Click Attribution Debated At SES San Jose
Doug Caverly, WebProNews, August 12, 2009
ClearSaleing Turns Sesame Street Guessing Game Into Science
Laurie Sullivan, Media Post News, August 11, 2009
5 things I’ve Learned Leading Social Media Initiatives
Dirk Shaw, dirkshaw: blog, August 8, 2009
Conversion Attribution and the John Wanamaker Problem
Rob Jackson, Latitude Blog, July 31, 2009
ClearSaleing Finds Profit, Loss In Purchase Path
Laurie Sullivan, Media Post News, May 7, 2009
Unraveling Marketing Attribution
John Lovett, Analytics Evolution, February 10, 2009
Has the Clickthrough lost its relevance?
David L. Smith, Online Metrics Insider, May 27, 2008
Findings on Conversion Attribution
Michael Whitehouse, iPerceptions, May 20, 2008
Digital marketing and “Attribution Management”
Which Attribution Solution Is The Right Fit For You?
Join the Attribution Management Forum! The next webinar in this groundbreaking industry series takes place Wednesday March 10th, 2010.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. The company also received a perfect 5.0 score on the strength of its management team.
Download the Report »
About Attribution Management
In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
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