In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns.
This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.
Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.
Register Now »Independent technology research firm Forrester Research, Inc.
selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
ClearSaleing Takes "Top Honors"
ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
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In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.
ClearSaleing Leaps Ahead in Attribution Management: Watch as ClearSaleing Co-Founder and CIO, Adam Goldberg, ta.. http://bit.ly/yfiA6 2009-09-27
