Attribution Management » attribution tools http://www.attributionmanagement.com The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion. Wed, 22 Dec 2010 16:16:57 +0000 http://wordpress.org/?v=2.8 en hourly 1 Ecommerce Know How: Avoid The Last Click Effect http://www.attributionmanagement.com/2009/10/ecommerce-know-how-avoid-the-last-click-effect/ http://www.attributionmanagement.com/2009/10/ecommerce-know-how-avoid-the-last-click-effect/#comments Mon, 05 Oct 2009 14:55:15 +0000 ClearSaleing http://www.attributionmanagement.com/?p=1234 In recent months, many more online marketers have realized that the “last click effect” can be hazardous to the success of their online marketing campaigns.

This article from Practice Ecommerce details the problems surrounding the last click effect along with ways to avoid it. Some of the solutions include using the latest attribution management tools and technology.

Read the entire article from Practical Ecommerce…

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