Attribution management is shrouded in mystery to some online marketers. But it’s pretty straight forward, actually. In the simplest terms, just because somebody clicked on a paid ad and you made a sale, it doesn’t mean the PPC ad was responsible for it. How about if that same person had been engaging with your brand for some time via an email campaign, your organic listings, a social media site and then eventually decided to buy. There’s a whole lot of contact before the click and if you’re responsible for all of those touch points, you need to be able to appropriate your marketing dollars where they count most.
Join us for a free webinar when we discuss:
- How to analyze your current attribution management status (or lack of it);
- Are there any good tools available?
- Which ads and sources should get credit?
- Is path analysis a waste of time?
- Will attribution pull dollars away from search?
- And much more…
Register for the webinar which takes place Wednesday, May 12 at 1pm.