Attribution management is a practice that is starting to get more attention from online marketers, fueled partly by the pressures they are under to make smart decisions on online ad spending.

Attribution is a method of determining which of your online ads lead a customer toward a purchase decision, and pinpointing the level of influence of each of these ads. Traditional web analytics has been helpful in determining which sites are “sticky,” and which sites draw qualified traffic, but attribution goes a step further…  continue reading on DM news site