The mission of the Forum, sponsored by ClearSaleing and Search Marketing Now, is to define attribution management practices and methodologies.

We are extremely pleased with the turnout thus far We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate. Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum’s unique presentation style We will make use of interactive polling questions to generate a ‘town hall’ style debate, ensuring that every angle of attribution management is covered.

Columbus, OH (PRWEB) October 22, 2008 – With the Kickoff Webcast for the Attribution Management Forum rapidly approaching, ClearSaleing has announced the Forum will have many influential names from the Internet marketing community in attendance. The goal of the Attribution Management Forum is to bring together the leading minds in the online advertising community in order to better identify, define and ultimately recommend better valuation practices and methodologies for measuring an ad’s value.

ClearSaleing has announced that, among other influencers who will be in attendance, the Attribution Management Forum Kickoff Webcast will feature many of the most influential authors in the online advertising industry, including: David Rodnitzky, Vice President of Strategy for PPCAdBuying in San Francisco; Kevin Ryan, CEO of strategic consulting firm Motivity Marketing and chairman of the Search Engine Strategies Advisory Board; and David Szetela, founder and CEO of Clix Marketing.

“We are extremely pleased with the turnout thus far,” said Adam Goldberg, ClearSaleing’s co-founder and Chief Innovation Officer. “We expected to see strong interest across the online advertising community, and it is safe to say that our expectations were exceeded. I think the reason that we were able to generate such a positive response is largely due to the gravity of the issues that the Attribution Management Forum seeks to investigate.”

Besides the list of influential writers in the industry, the Forum has also attracted several major online advertisers, including American Greetings, General Motors, and Nationwide Insurance. There are also several interactive agencies who will be in attendance, including Rosetta (formerly Brulant) and The Booyah Agency.

“Those who attend the webcast will benefit from the experience and knowledge of all the influencers in attendance because of our Forum’s unique presentation style,” Goldberg continued. “We will make use of interactive polling questions to generate a ‘town hall’ style debate, ensuring that every angle of attribution management is covered.”

The Attribution Management Kickoff Webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the Forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum.

About ClearSaleing

ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

Forum hopes to connect with leading online advertising companies to help collectively define the best attribution valuation practices and methodologies.

We are very excited to have ClearSaleing sponsor a webcast on Attribution Management This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies. Now that we have a robust advertising analytics platform in place that allows us to do cross-media profit tracking and identify and assemble all participating ads that contributed to a sale or conversion, the remaining challenge is to properly assign the value of the sale or conversion across the team of ads that contributed to it I am very excited to participate in the Attribution Management Forum. I look forward to sharing some of our insights on attribution management and learning what other leading online advertisers are doing in this critical area

Columbus, OH (PRWEB) October 9, 2008 — ClearSaleing Inc., an online advertising analytics and technology company, has announced that, together with Search Marketing Now, they are co-hosting an initial webcast of the Attribution Management Forum, on Tuesday, October 28 at 1:00 p.m. EDT.

“We are very excited to have ClearSaleing sponsor a webcast on Attribution Management,” said Claire Schoen, Director of Search Marketing Now. “This webcast will present an opportunity for marketers and the online advertising community to come together and help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.”

The Attribution Management Forum has been created to bring together leading online marketing and advertising minds to help address the fundamental problem faced by all advertisers – how to properly assign value across the team of ads that contributed to a sale or conversion. The following topics will be addressed at The Attribution Management Forum Webcast:

• Description of the tracking technology required to determine the actual team of ads and their sequence that lead to the conversion (the Purchase Path
  

Attribution Management webcast aims to pique online marketing minds in order to identify a uniform methodology for online advertising attribution

Columbus, OH (PRWEB) September 18, 2008 — Leaders in the online marketing and online advertising fields will converge in a forum to help collectively identify, evaluate, and ultimately recommend the best practices and metrics for attribution management. ClearSaleing, a leading advertising technology company in Columbus, OH, has invited recognized leaders in the internet marketing industry to discuss this issue during an October 28th webcast. ClearSaleing hopes the forum will serve as a platform to get creative minds in the internet advertising industry talking about the “last click fallacy”.

“When tracking the performance of online ads after a sale, too much credit is given to the last ad that was clicked,” noted Adam Goldberg, co-founder and Chief Innovation Officer of ClearSaleing. “This ‘last click fallacy’ needs to be corrected in order to obtain a method for proper attribution management. After a sale, it is necessary to look at the team of ads that led to the conversion.”

This “team of ads” refers to all of the advertisements that a consumer is exposed to which ultimately leads to a sale or conversion. These ads are spelled out through ClearSaleing’s patented Purchase Path™ technology. The Purchase Path™ is all of the steps that a consumer takes before making a selection: problem recognition, information search, evaluation of alternatives, purchase decisions, and the final purchase. The consumer is affected by a myriad of different ads at each of these different stages, each of which deserves a percentage of credit for the sale. This is the initial framework for the attribution management discussion.

Mr. Goldberg and ClearSaleing hope to gain perspective as to how this framework can be applied to the problem at hand.

“Attribution management remains a complicated problem,” he continued, “and no perfect solution exists. We need to establish benchmarks that correlate a percentage of the sale to each ad in the Purchase Path™. Establishing a methodology for attribution management will allow online marketing companies to work with businesses to better budget their online advertising campaigns.”

Creative minds in the internet marketing and online advertising fields are encouraged to become inaugural members of the Attribution Management Forum. The kickoff webcast will take place on October 28th at 1:00 PM EST. Those interested can learn more about the forum and register for the webcast at the following link: http://www.clearsaleing.com/attributionforum.

About ClearSaleing:

ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path™ technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.