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ClearSaleing Delivers 605 Percent ROI to Clients, According to Forrester Consulting

Wednesday, September 15th, 2010

Study Indicates Significant Cost Savings and Improved Efficiency in Decision Making, Media Buying for Clients Engaging in ClearSaleing’s Attribution Management Model

Columbus, OH (PRWEB) September 15, 2010

Forrester Consulting today issued a study detailing the value advanced advertising analytics provider ClearSaleing provides to its clients. The study, titled “The Total Economic Impact™ of ClearSaleing”, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

“We are thrilled to have the validation of a reliable third-party like Forrester Consulting to back up our more than four years of success in working with clients,” said Adam Goldberg, chief innovation officer and co-founder of ClearSaleing. “This study verbalizes what we at ClearSaleing have long known: our model for managing advertising portfolios is a valuable and irreplaceable asset.”

Forrester Consulting also found that customers are able to more efficiently bid on keywords and tighten ad spend by assigning attribution to each channel and by launching new initiatives to increase conversion rates. With more accurate reporting, customers could focus on new marketing campaigns, landing pages and other strategic projects that resulted in improved conversion rates. The companies interviewed by Forrester Consulting also experienced a significant cost and time savings in reporting, creating a more efficient and prosperous organization.

“The benefits of engaging ClearSaleing have proved nearly limitless for AmericanGreetings.com, providing us a strategic guideline for advertising that is based on measurable and actionable results,” said Tessa Fraser, senior marketing manager of American Greetings Interactive, a long-time ClearSaleing client. “Not only do we now better understand our customers and how to reach them more effectively, we also have eliminated tactics which weren’t reaching our desired audiences. ClearSaleing is an important partner in helping us achieve our long-term goals.”

Forrester Consulting’s proprietary Total Economic Impact methodology examines the cost, benefit, flexibility and risk factors that affect an investment decision. Its multistep approach evaluates the impact a company, like ClearSaleing, can have on an organization.

For more information on the Total Economic Impact study methodology, visit www.forrester.com/TEI. For more information and to read the full ClearSaleing study, visit http://landing.clearsaleing.com/tei.

About ClearSaleing

ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

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Tags: adam goldberg, advertising analytics, attribution management, clersaleing, forrester, forrester research, interactive attribution, TEI, total economic impact
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Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science

Monday, December 7th, 2009

By Amy Hooker, Maven Communications

During a fascinating and insightful hour-long webinar December 1, account managers, brand managers and search marketers from advertisers and agencies listened to Forrester Research analyst Emily Riley and ClearSaleing co-founder Adam Goldberg explain why attribution management is a discipline that should be applied to marketing spend at all budget levels.

Webinar participants learned that attribution is the practice of distributing credit for an action or conversion across multiple ads rather than assigning full credit to the most recent ad. ClearSaleing’s Adam Goldberg is an evangelist for eliminating ‘last click’ thinking, and moving marketers toward the concept of using attribution modeling to give proper credit to all touchpoints that contribute to a conversion.

Searching for Accuracy

The webinar also focused on the role of search in attributing credit for conversions. Typically a consumer can conduct several searches before moving toward a purchase. Paid search is a very effective closing vehicle, but often, it is not where a customer’s Purchase Path begins, said Goldberg. Search often gets overvalued because shopping engines, email campaigns, social media and other touchpoints are not measured along the Purchase Path, Goldberg explained.

Attribution Modeling

Advertisers and agencies have options on what type of attribution they choose to employ. First click attribution is useful for determining which touchpoint created momentum toward a conversion. Equal credit attribution assigns the same value to each touchpoint. Algorithmic attribution is a higher investment but the most accurate because each touchpoint gets the most accurate credit.

ClearSaleing’s model is based on algorithmic attribution, which employs a sample size large enough to be statistically relevant. ClearSaleing and its partner, Vetra Analytics, analyze hundreds of thousands of touchpoints along a Purchase Path. These touchpoints include organic and paid search, shopping engines, email response and social media sites – all points along a Purchase Path that contribute to a conversion. With this data, ClearSaleing is able to assign a weight to each touchpoint that is a realistic predictor of influence.

Why Attribution?

Attribution moves marketers further away from ‘last click’ thinking, which does not represent an accurate picture of how consumers act or buy. By applying attribution, marketers can see what ads are working to bring in ROI and eliminate those that are not working, making the necessary adjustments to their marketing spend.

The best practice is to recalibrate your marketing mix based on seasonality and other key factors relating to your particular business, said Goldberg, who noted that ClearSaleing often works with clients quarterly to calibrate the effectiveness of their marketing spend.

Regardless of the level of marketing spend, the webinar presented a clear case on why attribution can help all advertisers and agencies not spend more, but spend smarter.

During the webinar Riley referred to her Q4 2009 Forrester Wave Report on Interactive Attribution, in which ClearSaleing was named as a leader. For more information visit www.ClearSaleing.com

Tags: adam goldberg, attribution management, attribution modeling, forrester, forrestser wave, interactive attribution, last click, webinar
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Independent Research Firm Names ClearSaleing A Leader in Attribution Management

Monday, October 26th, 2009

ClearSaleing Earns Highest Score in Both Current Offering and Strategy Categories among Interactive Attribution Vendors

Columbus, Ohio (PRWEB) October 26, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: “The Forrester Wave^TM: Interactive Attribution, Q4 2009″ (October 2009)”. ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.

Forrester described ClearSaleing’s attribution offering as “a standalone attribution tool with rich modeling,” saying it “comes closest to offering a complete solution…” The report also says ClearSaleing’s technology is “easy to use, sophisticated, and relevant for a wide variety of interactive marketers” and notes that “ClearSaleing is an easy-to-install standalone product rather than a feature of a larger offering, but it is still relatively affordable and scalable for a range of clients…. Through a partnership with Vetra Analytics, ClearSaleing offers the best of both rich custom modeling and easy-to-use reporting.”

“ClearSaleing is delighted to be recognized by Forrester,” says ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. “Since we began, ClearSaleing has been working steadily to develop and deliver technology that marketers can put to use immediately to optimize campaigns and realize the greatest ROI. We believe attribution management is the linchpin of any successful marketing strategy, combining customer insight with smart campaign management.”

The Forrester report also stated that “All of the clients we spoke with were fiercely loyal to ClearSaleing, citing its high level of service and its commitment to high-quality insights.”

Based on the increasing recognition among marketing executives as to the importance of attribution management and ClearSaleing’s position as a leader in advertising analytics technology, the Company has also been successful in forming partnerships with large interactive agencies to offer its attribution management platform to their customers.

“We did an exhaustive search and review of a wide range of attribution management solutions that we could use to optimize the performance of complex, cross-media campaigns that we manage for our customers,” said Dustin Engel, Vice President, Strategy and Media, Range Online Media. “And we found that ClearSaleing had by far the most robust advertising analytics platform, built from the mindset of attribution management,” Engel said. “The ClearSaleing Attribution Management platform has received enormous interest from our customer base and has already been implemented for a few of our clients, with many other customers lining up to implement our attribution strategies utilizing the platform.”

“We knew from the beginning that to optimize the ROI of a company’s online advertising portfolio required the ability to do cross-media profit tracking and true attribution management,” said ClearSaleing President and co-founder, Randy Smith. “We have built our advertising analytics platform from the beginning on these cornerstones and our customers and our agency partners all recognize our position as a leader.”

Download the Full Report

About ClearSaleing

Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

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Tags: attribution management, clearsaleing, forrester, forrester research, forrester wave, interactive attribution, Press, press release, purchase path
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Attribution Management

Posts Tagged ‘forrester’

ClearSaleing Delivers 605 Percent ROI to Clients, According to Forrester Consulting

Forrester-ClearSaleing Webinar Examined the ROI Benefits of Emerging Science

Independent Research Firm Names ClearSaleing A Leader in Attribution Management

Total Economic Impact: Attribution Webinar

About Attribution Management

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