The latest webinar in the Attribution Management Forum series is now available for on-demand viewing. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
- How to analyze your current attribution management status (or lack of it);
- Are there any good tools available?
- Which ads and sources should get credit?
- Is path analysis a waste of time?
- Will attribution pull dollars away from search?
- And much more…
View the webinar now. (Registration required)