Chicago, IL (PRWEB) October 19, 2010

Applying attribution management to improving B2B lead generation, and using attribution to increase ROI in cross-channel marketing, are on ClearSaleing’s agenda at the Search Engine Strategies Chicago conference, October 18-22. ClearSaleing, a leader in attribution management and advertising analytics, will explore the benefits of using attribution management in both B2B and B2C marketing at two panel workshops.

“ClearSaleing continues to prove the benefits of attribution in cross-channel marketing in the consumer marketplace. I am excited about the opportunity to also explore how attribution management can be highly effective in B2B marketing. Attribution helps increase marketing spend ROI, whether B2B or B2C, by showing marketers where their ad spend is bringing in desired results, and where they can be more effective,” says Adam Goldberg, Chief Innovation Officer and co-founder, ClearSaleing.

Goldberg will be a featured speaker at the SES panel, “B2B Lead Generation Management & CRM Integration,” Wednesday, October 20th from 5 to 6 PM. Joining Goldberg are moderator Patricia Hursh President, SmartSearch Marketing, and Scott Brinker, President and Chief Technology Officer, ion interactive. The session will focus on “post-click” best practices — specific to B2B search marketers and/or companies with a complex sales cycle. During the presentation, attendees will learn about conversion improvement tips, landing page and microsite testing, lead scoring, nurturing and management, integration with CRM systems and how to follow search leads through to offline sales.

ClearSaleing’s attribution technology enables marketers to track the Purchase Path from online activity to offline sales, easily integrating with CRM, ERP and other corporate systems, including tracking phone and in-store orders.

Channel Surfing
Goldberg is also a featured speaker at “Channel Surfing: Measuring Profit and ROI Across Channels,” Thursday, October 21, from 12 to 1 PM. Joining Goldberg are moderator and author Bryan Eisenberg, and Mikel Chertudi, Sr. Director, Online & Demand Marketing, Adobe. This session will cover attribution, with panelists exploring how proper attribution models give marketers scientifically valid ways to determine how particular channels have an influence on purchase or conversion. During this session, the panelists will identify various methods for determining attribution, pin-point common attribution misconceptions and highlight questions that marketers need to ask, like, “Which types of ads or combination of ads are the most likely to lead to conversion—my display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?”

Proven ROI
ClearSaleing’s attribution technology has been proven to deliver extraordinary ROI. Recently, Forrester Consulting issued a study detailing the value ClearSaleing provides to its clients. The study, titled The Total Economic Impact™ of ClearSaleing, indicates a 605 percent adjusted return-on-investment for companies engaging in ClearSaleing’s attribution management offering, along with additional benefits of time savings, eliminating waste and more.

The Forrester Consulting study, which was commissioned by ClearSaleing and is available at http://landing.clearsaleing.com/tei, looked at the experience of four ClearSaleing clients, including a national financial services organization, an online retail organization, the online retail arm of a multinational automotive products and services company, and a full-service digital advertising agency. Forrester Consulting found that, by using ClearSaleing, these companies experienced a net present value of more than $2.3 million, in addition to improving efficiencies in decision making and media buying and increasing productivity in automation and reporting.

About Adam Goldberg
Adam Goldberg serves as Chief Innovation Officer at ClearSaleing, a company he co-founded to help online marketers understand how customers travel a “purchase path.” ClearSaleing, recognized by Forrester Research as a leader in attribution management, employs attribution management to help brands like American Greetings develop and manage their online marketing spend at an optimum level.

Mr. Goldberg’s career has focused on building sales organizations and helping major brands achieve marketing success through strategic campaign execution. He developed Google’s first inside sales team and grew it to an annual $500M organization. He also developed sales organizations for Actuate Software and for Oracle, where he managed major accounts such as Nike, Wal-Mart and Frito Lay.

About ClearSaleing
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.

###

Columbus, Ohio (PRWEB) October 26, 2009 — ClearSaleing, a technology and thought leader in attribution management, today announced that the company has been recognized by Forrester Research, Inc. as an Interactive Attribution “Leader” in an independent report: “The Forrester Wave^TM: Interactive Attribution, Q4 2009″ (October 2009)”. ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories. It also garnered a 5.0 out of a possible 5.0 score for its strength of management team.

Forrester described ClearSaleing’s attribution offering as “a standalone attribution tool with rich modeling,” saying it “comes closest to offering a complete solution…” The report also says ClearSaleing’s technology is “easy to use, sophisticated, and relevant for a wide variety of interactive marketers” and notes that “ClearSaleing is an easy-to-install standalone product rather than a feature of a larger offering, but it is still relatively affordable and scalable for a range of clients…. Through a partnership with Vetra Analytics, ClearSaleing offers the best of both rich custom modeling and easy-to-use reporting.”

“ClearSaleing is delighted to be recognized by Forrester,” says ClearSaleing co-founder and Chief Innovation Officer, Adam Goldberg. “Since we began, ClearSaleing has been working steadily to develop and deliver technology that marketers can put to use immediately to optimize campaigns and realize the greatest ROI. We believe attribution management is the linchpin of any successful marketing strategy, combining customer insight with smart campaign management.”

The Forrester report also stated that “All of the clients we spoke with were fiercely loyal to ClearSaleing, citing its high level of service and its commitment to high-quality insights.”

Based on the increasing recognition among marketing executives as to the importance of attribution management and ClearSaleing’s position as a leader in advertising analytics technology, the Company has also been successful in forming partnerships with large interactive agencies to offer its attribution management platform to their customers.

“We did an exhaustive search and review of a wide range of attribution management solutions that we could use to optimize the performance of complex, cross-media campaigns that we manage for our customers,” said Dustin Engel, Vice President, Strategy and Media, Range Online Media. “And we found that ClearSaleing had by far the most robust advertising analytics platform, built from the mindset of attribution management,” Engel said. “The ClearSaleing Attribution Management platform has received enormous interest from our customer base and has already been implemented for a few of our clients, with many other customers lining up to implement our attribution strategies utilizing the platform.”

“We knew from the beginning that to optimize the ROI of a company’s online advertising portfolio required the ability to do cross-media profit tracking and true attribution management,” said ClearSaleing President and co-founder, Randy Smith. “We have built our advertising analytics platform from the beginning on these cornerstones and our customers and our agency partners all recognize our position as a leader.”

Download the Full Report

About ClearSaleing

Named “Technology Platform Search Marketers Can’t Live Without” at the SES Awards, ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

# # #

Columbus, OH (PRWEB) May 1, 2009 – Attribution management is one of the most talked about-and misunderstood–topics in today’s online marketing environment. Agencies, e-tailers and advertisers are under increasing pressure to perfectly allocate every online ad dollar, but many are uncertain as to how to most effectively address the problem. Advertising portfolio management software provider ClearSaleing, Inc. today announced it has opened registration for a free webcast that it hopes will correct attribution management misconceptions, while giving marketers scientifically sound ways to accurately measure an ad’s influence.

ClearSaleing’s complimentary ‘Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attribution’ webcast, which will take place on Tuesday, May 5 at 1PM EDT, will feature a joint presentation by attribution experts Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer and Dr. Purush Papatla, President of Vetra Analytics. There is no cost to attend the webinar, but advance registration is required; visit event host Search Marketing Now to register.

“Based on extensive research that ClearSaleing has conducted, and with the input of Purush and the Vetra Analytics team, ClearSaleing has developed scientifically sound attribution models that are proven to help marketers pinpoint the ROI of every online advertising touch point,” Goldberg said. “With an increasing percentage of ad dollars being spent on social networking and blogging activities, having the ability to accurately determine the value of these ‘passive’ opportunities is key to a company’s continued success. The attribution models we will present in the webcast offer marketers real-world solutions to tracking and determining the success of these ‘hard to track’ online mediums.”

The Attribution Management Forum 3.0 webcast will provide attendees with statistics-based models for properly attributing profit to specific online advertising expenditures. To learn more about attribution management or to find out about previous Attribution Management Forums, please visit www.AttributionManagement.com.

About Vetra Analytics
Vetra Analytics is a marketing analytics consulting firm that specializes in R&D for Marketing Analytics. Vetra also offers a number of model-driven dashboards to harvest consumer sentiment from online conversations. Created by Dr. Purush Papatla, Ph.D., the Vetra team brings years of global consulting and publishing experience to its clients. With this leadership, Vetra has the ability to dig deep into your data repositories or the Internet to locate key insights that can enhance your customer satisfaction and ROI on marketing efforts. For more information, please visit www.VetraAnalytics.com.

About ClearSaleing
ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments. ClearSaleing’s technology enables attribution management through its patent-pending Purchase Path technology. Purchase Path accurately attributes profit (ROI) across the multiple marketing touch points that contribute to and influence a sale. ClearSaleing is a thought leader in the growing scientific field of attribution management and founder of the Attribution Management Forum, the profession’s e-community for interactive marketers.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.