New .NET Foundation and User Interface Overhaul Deliver Many Important Features to both Advertising Agencies and the Online Advertisers They Serve, Including Improved Attribution Management

Columbus, OH (PRWEB) August 25, 2008 — ClearSaleing Inc. (http://www.clearsaleing.com), an online advertising analytics and technology company, today announced the release of version 3.6 to their online advertising analytics application.

We engaged an external interactive design agency who are experts in the visual design of applications. The new user interface will provide an improved visual framework for the application features that are in development for release later this year

The release is highlighted by several new features, an upgrade to Microsoft’s .NET 3.5 Framework and a user interface overhaul that delivers improved attribution management and the ability to “white label” its application for both interactive and traditional advertising agencies. ClearSaleing has enhanced its online advertising analytics application to provide a more user friendly application experience for its clients and its advertising agency partners. All aspects of the application were enhanced to improve the look and feel, and data visualization components of the application.

“ClearSaleing is committed to providing the most advanced Advertising Analytics application on the market and to maintaining our leadership position in attribution management technology through our Purchase PathTM technology,” said Luke Tuttle, CTO of ClearSaleing.

“We engaged an external interactive design agency who are experts in the visual design of applications. The new user interface will provide an improved visual framework for the application features that are in development for release later this year,” Tuttle said.

About ClearSaleing

ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.

Purchase Path 2.0 enhances current search engine marketing technology with advanced online advertising attribution management and ROI analysis.

Columbus, OH (PRWEB) April 2, 2008 — Leading search engine marketing technology company, ClearSaleing Inc., has announced the release of Purchase Path 2.0. This ROI advancement provides search engine marketers the first accurate and reliable attribution management tool for online advertising. With Purchase PathTM, ClearSaleing is able to deliver accurate and detailed information to online advertisers on the ROI performance of each advertising source and ad that leads to a conversion, not just the last ad clicked before a conversion.

ClearSaleing

The release of Purchase Path 2.0 further assists search engine marketers with tracking and properly attributing credit (profit and ROI) to all online advertising sources that contributed to a conversion on their Web site. Without using Purchase Path, advertisers often over value the effectiveness of the last ad. This overvaluation means that ads contributing earlier in the buying cycle are undervalued. The combination of these two factors results in improper allocation of media spend. ClearSaleing has also introduced the terms “Introducer”, “Influencer”, and “Closer”, which enable online advertisers to analyze their keywords and campaigns using the Purchase Path methodology.

Purchase Path improves our customer’s capabilities to make the best online advertising decisions leading to higher ROI across all their campaigns

According to JupiterResearch, “Attribution management improves the accuracy of campaign measurement for the 84 percent of online advertisers with direct response goals. Through more accurate measurement, advertisers can attribute credit to the correct publishers, creating more effective media buys.” (JupiterResearch’s findings were published in Next-Generation Direct Response: Effectively Managing Attribution, on May 1, 2007 and can be found on www.jupiterresearch.com)

“ClearSaleing’s advanced marketing data warehouse provides our customers with unprecedented analysis of their data using sophisticated techniques like Purchase Path.,” said Luke Tuttle, ClearSaleing Chief Technology Officer. “Purchase Path improves our customer’s capabilities to make the best online advertising decisions leading to higher ROI across all their campaigns.”

With Purchase Path 2.0, ClearSaleing users have flexibility as to how they wish to configure their Purchase PathTM data, including: (1) allocating profit contribution evenly or in a customized manner across each click in the path, (2) selecting the number of clicks in a path, (3) setting the maximum allowable latency between clicks, and (4) establishing the maximum total days in a path. Purchase Path 2.0 also allows for the exclusion of selected sources, campaigns and ad groups from the first click, last click or from any position in the Purchase Path. Online advertisers can also view many graphical representations of their Purchase Path data, including the gross profit, order count and revenue.

About ClearSaleing
ClearSaleing is a technology-powered advertising analytics company and online agency. ClearSaleing provides Internet retailers and direct marketers the only accurate way to measure, compare and optimize ROI across their online advertising portfolio. Located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

ClearSaleing
1177 Olentangy River Rd.
Columbus, OH 43212
Tel: (800) 592-0463