Attribution Management » purush papatla http://www.attributionmanagement.com The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion. Wed, 22 Dec 2010 16:16:57 +0000 http://wordpress.org/?v=2.8 en hourly 1 Attribution Management Forum 3.0- How To Build Accurate Models To Solve Attribution http://www.attributionmanagement.com/2009/12/attribution-management-forum-3-0-how-to-build-accurate-models-to-solve-attribution/ http://www.attributionmanagement.com/2009/12/attribution-management-forum-3-0-how-to-build-accurate-models-to-solve-attribution/#comments Tue, 29 Dec 2009 20:03:36 +0000 ClearSaleing http://www.attributionmanagement.com/?p=1367 Watch the Forum- Real Media Audio (16k)

Watch the Webcast- Windows Media Audio (16k)

Original Date- May 5, 2009

Length- 55 minutes

This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.
The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.

Mr. Goldberg and Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:

•   Social media

•   Word of Mouth

•   The differences between short Purchase Paths and long Purchase Paths

Like the previous Forums, there will be some interactive elements.  In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.

Watch the Forum- Real Media Audio (16k)

Watch the Webcast- Windows Media Audio (16k)

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