Attribution Management » search engine land http://www.attributionmanagement.com The process of tracking, assembling and properly valuing the entire team of online ads and marketing initiatives that lead to a conversion. Wed, 22 Dec 2010 16:16:57 +0000 http://wordpress.org/?v=2.8 en hourly 1 Attribution Technology: What’s Best For Your Needs? http://www.attributionmanagement.com/2010/04/attribution-technology-what%e2%80%99s-best-for-your-needs/ http://www.attributionmanagement.com/2010/04/attribution-technology-what%e2%80%99s-best-for-your-needs/#comments Wed, 14 Apr 2010 14:12:29 +0000 AdamGoldberg http://www.attributionmanagement.com/?p=1507 A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution: operational and project based attribution.

For this post, I want to go one step further and explain how you can use several different types of technologies for operational and project-based attribution. The tables below should help you select the most appropriate technology based on your own attribution needs.

Operational attribution allows an advertiser to see all the steps or clicks that led to conversion in real-time and continuously attributes conversion credit across the team of ads. The three most common technologies used for operational attribution are display ad servers, website analytics and advertising analytics.

Continue reading on Search Engine Land site…

]]> http://www.attributionmanagement.com/2010/04/attribution-technology-what%e2%80%99s-best-for-your-needs/feed/ 0 Search Engine Land: Attribution- What It Is And Why It’s Important http://www.attributionmanagement.com/2010/01/search-engine-land-attribution-what-it-is-and-why-it%e2%80%99s-important/ http://www.attributionmanagement.com/2010/01/search-engine-land-attribution-what-it-is-and-why-it%e2%80%99s-important/#comments Tue, 05 Jan 2010 18:31:51 +0000 AdamGoldberg http://www.attributionmanagement.com/?p=1435 Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors.

Reading the report will give you an understanding of how Forrester sees each vendor in the space and what each vendor’s strengths and weaknesses are. One key point in the analysis is there is not one specific way to do attribution—each vendor approaches attribution in a unique way. For this post, we’re going to focus on the two specific types of attribution: “operational” (or day-to-day) attribution and “project-based” (or strategic, high-level) attribution…

Read the entire article on the Search Engine Land Blog…

Attribution: What It Is And Why Its Important

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