Posts Tagged ‘Webcasts’

Webinar: The Total Economic Impact of ClearSaleing

Friday, October 1st, 2010

The Total Economic Impact of ClearSaleing

Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing’s advanced advertising analytics and attribution management platform. Join us for this free webinar to see the full analysis and how ClearSaleing’s customers have benefited from implementing its attribution management solution, including:

  • Methodology of the TEI
  • How attribution increased profitability
  • Credit where credit is due is the obvious benefit and here’s why
  • Other benefits aside from giving credit where credit is due
  • The competitive advantage of having this solution in place

Join Forrester Senior Analyst, Emily Riley, and ClearSaleing CIO, Adam Goldberg, for the webinar on Tuesday, October 5, 2010at 1pm EST.

Register Now

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Looking Beyond Last Click: An Agency’s Approach to Interactive Attribution

Monday, June 21st, 2010

Join ClearSaleing on Wednesday, June 30 at 1pm EST for the next webinar in the Attribution Management series titled:  Looking Beyond Last Click: Rosetta’s Approach To Interactive Attribution.

Rosetta’s command of ClearSaleing’s attribution management technology has helped them improve client performance in many ways. Join us for this free webinar to discover more about:

- How different marketing tactics tend to come in at different points in the conversion funnel

- Why it is important to provide credit to the entire purchase path a user utilizes to convert

- How seeing Purchase Paths provides opportunities to see what channels are doing for themselves and others

- How understanding the complete picture for PPC upper funnel terms impacted accounts

- How attributed data has been a component in successfully driving down CPA

- How impression tracking proves the true value of display

Speakers during the webinar include Rosetta’s Analytics and Optimization Manager, Brean  Bark, along with Search, Online and Social Media Manager, Aaron Smith. The discussion is moderated by ClearSaleing’s co-founder and CIO, Adam Goldberg.

Register now for this free webinar.

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Attribution Myths & Misconceptions

Monday, May 10th, 2010

When something gains a lot of popularity, whether it is a new product, a celebrity, a political view, a new business process, etc., you have your supporters and detractors. Typically, the supporters only see things with rosy colored glasses, which could cause them to ignore any negatives, while detractors use a lot of half-truths or flat out lies to represent their point of view. Given that Attribution Management is amongst the hottest topics in the world of online marketing, it too has its share of supporters and detractors.

On Wednesday, May 12 at 1pm EST, ClearSaleing will be presenting a webinar on the most common myths and misconceptions by attribution’s supporters and detractors. Here are the 12 most common misconceptions that will be addressed during this webinar:

  1. I don’t have an attribution problem
  2. The last click is the chosen one
  3. There are no good methods for assigning attribution credit
  4. There are no good tools for attribution
  5. Attribution can be done with web analytics
  6. Attribution can be done in a silo
  7. Attribution is about buying the right mix of media
  8. Attribution pulls dollars away from search
  9. Path analysis is a waste of time
  10. A/B testing is effective for attribution
  11. Attribution Management takes too much time to be worth it
  12. Attribution Management is a silver bullet

If you are interested in learning more about these topics, please join us for this free webcast to hear ClearSaleing’s point of view on these items.

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The Attribution Managament Forum: Which Attribution Solution Is The Right Fit For You?

Wednesday, March 10th, 2010

Original Date- March 10 2010

Length- 51 minutes

Watch the Webcast- (registration required)

Join ClearSaleing CIO and Co-Founder, Adam Goldberg, along with VP of Biz Development, Dustin Engel, as they discuss various approaches to Attribution Management. As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you.

Watch this free webcast to learn:

The various approaches to attribution, with pros and cons for each offering:

  • Ad Servers
  • Web Analytics
  • Consulting Groups
  • Technologies
  • The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
  • On the back end, what do you do with the data?
  • Which solution would be best for you given your current environment need

Watch the Webcast- (registration required)

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Interactive Attribution: Last Click Measurement Is Dead. Now What?

Tuesday, December 29th, 2009

Watch the Webcast- (registration required)

Original Date- December 1, 2009

Length- 58 minutes

Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer’s purchase path.

Forrester Research, Inc. Senior Analyst Emily Riley, a leading authority on the topic, will be our guest speaker and present an overview of her recently published Interactive Attribution Wave. Emily will review the shifting trends in the market, highlight key players, and show marketers how to gain valuable insights by adopting attribution measurement practices. This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike.

Watch the Webcast- (registration required)

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The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Tuesday, December 29th, 2009

Watch the Webcast- Real Media Audio (16.2k)

Original Date- October 1, 2009

Length- 36 minutes

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics.

ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI).  The AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.

In this webcast, we’ll learn more about the AAI, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
There are three versions of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Attend this webcast and learn:
•    How to discover the relative importance of online media sources in influencing purchase decisions.
•    How you can benchmark against your competitors using the vertical attribution indices.
•    How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

Watch the Webcast- Real Media Audio (16.2k)

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Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics Solution

Tuesday, December 29th, 2009

Watch the Webcast- Real Media Audio (16.2k)

Watch the Webcast- Windows Media Audio (16.2k)

Original Date- July 28, 2009

Length- 62 minutes

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution.

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments. But to do so requires the right advertising analytics solution. How do you evaluate the various options? Which attribution management features and capabilities should marketers look for in advertising analytics packages?

This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including:
•    tracking capability
•    reporting functions
•    relevance of ads along Purchase Paths
•    basic and custom attribution modeling
•    data storage

Find out what you need to know – and what questions to ask – when considering an advertising analytics solution for attribution management.

Watch the Webcast- Real Media Audio (16.2k)

Watch the Webcast- Windows Media Audio (16.2k)

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Attribution Management Forum 2.0 – Measuring an Ad’s Value

Tuesday, December 29th, 2009

Watch the Forum- Real Media Audio (16k)

Watch the Forum- Windows Media Audio (16k)

Original Date- January 29, 2009

Length- 52 minutes

This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad.
We’ll present a series of interactive polling questions and share the results with the audience immediately, so you’ll get some real-time information as to how leading internet marketers value ads.
Any good Internet marketing professional knows that assigning all of the value to the last ad clicked on before the conversion is inherently flawed. However, most Internet advertisers lack:

•   The tracking technology required to determine the actual team of ads and their sequence that lead to the conversion.

•   The valuation methodology to properly assess each ad’s true contribution and value to the conversion.

    While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad – or group of ads – ultimately led to the final conversion?
    We’ll cover a variety of common issues and scenarios surrounding attribution, such as:

    •   How length of time between searches affect how ads are credited

    •   Lifetime ad value with use of additional search

    •   Best allocation of different advertising scenarios, such as online-offline

          Watch the Forum- Real Media Audio (16k)

          Watch the Forum- Windows Media Audio (16k)

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          Attribution Management Forum 1.0 – Measuring an Ad’s Value: A Forum Discussion

          Monday, December 28th, 2009

          Watch the Forum- Real Media Audio (16k)

          Watch the Forum- Windows Media Audio (16k)

          Original Date- October 28, 2008

          Length- 63 minutes

          This webcast brings together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies for online advertisers.

          While a few technologies are now able to effectively track and assemble the purchase path leading to conversion, there is no industry-accepted standard or method for assigning relative value to ads in the path. How do we effectively attribute which ad – or group of ads – ultimately led to the final conversion?

          This webcast will bring together the online marketing and advertising minds to work together as a community to help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.

          In this webcast we’ll discuss

          •   Various ad attribution classifications (e.g. Introducers/Influencers/Closers)

          •   Common issues and scenarios surrounding attribution

          •   Best allocation methods for different advertising scenarios

          Watch the Forum- Real Media Audio (16k)

          Watch the Forum- Windows Media Audio (16k)

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          If the same search term is used, is that navigational?

          Tuesday, October 28th, 2008

          In this Purchase Path, a consumer searches for running shoes. They click on the ad from Finish Line, yet do not make a purchase. Then they type in the search term “Nike Shox Womens”, click on a Finish Line ad again, but do not make a purchase. Lastly, they use the same search term as before “Nike Shox Womens”, found the Finish Line ad again, clicked on it, and completed the purchase.

          a) In this attribution rule, credit is given to the last search ad clicked before the sale.

          b) In this attribution rule, there are 3 ads, and there is no differentiation between them. All the ads assisted in making the sale and therefore credit is distributed evenly among the 3.

          c) In this attribution rule, since the same search term was used twice, you conclude that the second time it was used it was for navigational purposes. Therefore the 3rd search term is excluded and credit for the sale is distributed evenly across the first 2 ads.

          See how others voted

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          Total Economic Impact: Attribution Webinar


          Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management platform. Register for the webinar to see the full analysis and the benefits from implementing an attribution management solution.

          Register Now »

          Independent technology research firm Forrester Research, Inc. selected vendors for a 44-criteria evaluation to determine the leaders in the attribution management field.
          ClearSaleing Takes "Top Honors"
          ClearSaleing received the highest scores in both the “Current Offering” and “Strategy” categories.
          Download the Report »

          About Attribution Management

          In the world of online marketing, Attribution Management is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion.

          More about Attribution Management »

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